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Why people go to unfamiliar areas?: analysis of mobility pattern based on users' familiarity

Published:11 December 2015Publication History

ABSTRACT

Human mobility analysis with Location-Based Social Network (LBSN) data is the basis of personalized point-of-interest (POI) recommendations or location-aware advertisements. In addition to personal preference and spatiotemporal factors such as time and distance, personal context has a strong influence on mobility. An individual's familiarity with an area is an interesting context because it can bias the influence of certain factors. For example, the mobility patterns of two persons who have similar preferences are different when their familiarity with the area is different, even in the same area. In this paper, we analyze familiarity's effect on mobility patterns by using over 1.4 million check-ins gathered from Foursquare. The analysis indicates that there is a skewness of the visit time and visited venue distribution in unfamiliar areas. For instance, people go to unfamiliar areas on weekends; and venues for cultural experiences, such as museums, strongly contribute to the motivation of visit.

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    • Published in

      cover image ACM Other conferences
      iiWAS '15: Proceedings of the 17th International Conference on Information Integration and Web-based Applications & Services
      December 2015
      704 pages
      ISBN:9781450334914
      DOI:10.1145/2837185

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      Publication History

      • Published: 11 December 2015

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