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The Fuzzy Front End of Experience Design: Eliciting and Communicating Experience Goals

Published: 07 December 2015 Publication History

Abstract

When starting an experience design process, designers should first determine the experience to aim for. In the fuzzy front end of the experience design process, there are often several alternative sources for gaining insight and inspiration in defining this experience. In this paper, we describe our findings from two surveys about experience goal setting and approaches to communicate about these goals with stakeholders. The results from researchers working on 9 different experience design cases suggest that "empathic understanding of the users' world" is the most used source of insight and inspiration in defining experience goals. As an end result, we propose the model for Experience Goal Elicitation Process to clarify the fuzzy front end of experience design and instructions to support designers in defining and evaluating experience goals.

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    cover image ACM Other conferences
    OzCHI '15: Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction
    December 2015
    691 pages
    ISBN:9781450336734
    DOI:10.1145/2838739
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 07 December 2015

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    Author Tags

    1. Experience Goal Elicitation Process
    2. Experience goal
    3. UX goal
    4. experience design
    5. fuzzy front end
    6. survey study

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    OzCHI '15 Paper Acceptance Rate 47 of 97 submissions, 48%;
    Overall Acceptance Rate 362 of 729 submissions, 50%

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    Cited By

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    • (2022)Drifting Towards a New HCI Field: A Review of 10 Years of HWID ResearchHuman Work Interaction Design. Artificial Intelligence and Designing for a Positive Work Experience in a Low Desire Society10.1007/978-3-031-02904-2_1(3-33)Online publication date: 1-Apr-2022
    • (2020)User Experience Goals for Designing Industrial Human-Cobot CollaborationProceedings of the 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping Society10.1145/3419249.3420161(1-13)Online publication date: 25-Oct-2020
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    • (2018)Nice surprise, more present than a machineProceedings of the 22nd International Academic Mindtrek Conference10.1145/3275116.3275137(163-171)Online publication date: 10-Oct-2018
    • (2017)Utilizing Experience Goals in Design of Industrial SystemsProceedings of the 2017 CHI Conference on Human Factors in Computing Systems10.1145/3025453.3025620(6993-7004)Online publication date: 2-May-2017
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    • (2016)Participatory development of user experience design guidelines for a B2B companyProceedings of the 20th International Academic Mindtrek Conference10.1145/2994310.2994355(49-58)Online publication date: 17-Oct-2016
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