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Virtual Food Court: A VR environment to Assess People's Food Choices

Published: 07 December 2015 Publication History

Abstract

Immersive virtual reality environments can provide users with realistic experiences of worlds that do not exist or would be hard to reach. The ability to manipulate these environments and influence experiences can be used to understand decision making under different conditions. In this study we explore how VR can be used to understand more about people's food choices. We explore how policy-based interventions such as the "sugar tax" and "nutrition labelling" to promote healthier food choices could be tested. Only limited experimental studies have been conducted about such choices due to the difficulty of trying such interventions in large retail settings. The objectives of the study were to assess how accurately the Virtual Food Court (VFC), represents a real food court. The study (27 participants) had two study conditions; a control with regular food-court prices, and an experimental condition with taxes on food and beverages. Results revealed that participants were able to imagine doing their real-life food purchases in the VFC indicating that it is a good research tool for assessing people's food choices.

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  • (2021)Shopping in virtual reality: A literature review and future agendaJournal of Business Research10.1016/j.jbusres.2021.04.075134(37-58)Online publication date: Sep-2021
  • (2021)Virtual Solutions for Gathering Consumer Feedback on Food: A Literature Review and AnalysisVirtual, Augmented and Mixed Reality10.1007/978-3-030-77599-5_31(452-471)Online publication date: 24-Jul-2021
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    OzCHI '15: Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction
    December 2015
    691 pages
    ISBN:9781450336734
    DOI:10.1145/2838739
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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    Publication History

    Published: 07 December 2015

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    Author Tags

    1. Food choices
    2. Virtual Reality
    3. eHealth

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    • Short-paper
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    • Refereed limited

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    OzCHI '15

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    OzCHI '15 Paper Acceptance Rate 47 of 97 submissions, 48%;
    Overall Acceptance Rate 362 of 729 submissions, 50%

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    Cited By

    View all
    • (2021)Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviourAsian Journal of Technology Innovation10.1080/19761597.2021.200546630:2(466-489)Online publication date: 3-Dec-2021
    • (2021)Shopping in virtual reality: A literature review and future agendaJournal of Business Research10.1016/j.jbusres.2021.04.075134(37-58)Online publication date: Sep-2021
    • (2021)Virtual Solutions for Gathering Consumer Feedback on Food: A Literature Review and AnalysisVirtual, Augmented and Mixed Reality10.1007/978-3-030-77599-5_31(452-471)Online publication date: 24-Jul-2021
    • (2020)Virtual Environments for Design Research: Lessons Learned from use of Fully Immersive Virtual Reality in Interior Design ResearchJournal of Interior Design10.1111/joid.1217145:3(27-42)Online publication date: 1-Sep-2020
    • (2019)Computational Commensality: From Theories to Computational Models for Social Food Preparation and Consumption in HCIFrontiers in Robotics and AI10.3389/frobt.2019.001196Online publication date: 5-Dec-2019
    • (2019)CROCUFID: A Cross-Cultural Food Image Database for Research on Food Elicited Affective ResponsesFrontiers in Psychology10.3389/fpsyg.2019.0005810Online publication date: 25-Jan-2019
    • (2018)Methods for Evaluating Emotions Evoked by Food Experiences: A Literature ReviewFrontiers in Psychology10.3389/fpsyg.2018.009119Online publication date: 8-Jun-2018
    • (2016)Magnetic Dining Table and Magnetic FoodsProceedings of the 13th International Conference on Advances in Computer Entertainment Technology10.1145/3001773.3001809(1-6)Online publication date: 9-Nov-2016
    • (2016)Magnetic Dining Table Interface and Magnetic Foods for new Human Food InteractionsProceedings of the Fourth International Conference on Human Agent Interaction10.1145/2974804.2980504(79-81)Online publication date: 4-Oct-2016

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