Sarah E. Garcia
ABSTRACT
Gathering data about the emotional journey of a product and user experience is on the forefront of both user and customer experience, but the question remains: What is the best way to do this? There are sloughs of solutions that claim to capture the user's emotions in various ways: via biometrics, facial analysis, vocal analysis, and more. While some of these solutions can provide you with seemingly accurate feedback, they can also be intrusive. Other solutions can be expensive, leaving a start up or other lean UX team struggling to find these answers. This case study follows UEGroup's approach to tackle the issues surrounding capturing the emotional experience of a product, with a focus on an agile self-reporting method. In this case study we attempt to answer the question- is self-reporting more or less effective than these other emotion capturing methods?
- Robert Plutchik. 2001. The Nature of Emotions. American Scientist. 89, 4. (July-Aug 2001), 344--350. doi: 10.1511/2001.4.344Google Scholar
Cross Ref
Index Terms
- Capturing & Measuring Emotions in UX
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