Takakazu Imada
ABSTRACT
This paper proposes to utilize a search engine as a social sensor which is to be used for predicting market shares. More specifically, this paper studies a task of comparing rates of concerns of those who search for Web pages among several companies which supply products, given a specific products domain. In this paper, we measure concerns of those who search for Web pages through search engine suggests. Then, we analyze whether rates of concerns of those who search for Web pages have certain correlation with actual market share. Furthermore, as an intermediate statistics between the rates of concerns of those who search for Web pages and market share, we also examine correlations between the page view statistics at the kakaku.com site and the other two statistics. The results of the analysis show that those three statistics have certain correlations among each other.
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Digital Library
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Index Terms
- Analyzing Concerns on Companies through Statistics of Search Engine Suggests and its Correlation to Market Share
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