ABSTRACT
Many Social Media Management Systems (SMMS) have been developed to utilize multiple accounts over different online social networks. Each system has advantages and disadvantages and can be more or less useful depending on its features and cost. However, the divers and lack of consensus in SMMS functionalities, lead to a problem for the decision makers to determine what platforms and tools they should be using. In this paper, we propose a new framework to select the most appropriate platform to manage multiple social network accounts. The proposed framework has two phases, namely, evaluation and ranking. The current practice of evaluation process involves expert users opinions on the systems to rate its importance based on the users' preferences which is measured on the efficiency of the tool for finding required results. The evaluation phase of the proposed technique combines the current practice with the weight of importance, where the later one has been calculated by applying statistical methods. The ranking phase has designed based on the well-known Analytic Hierarchy Process AHP algorithm. The results have been showed as a ranking list of the candidate SMMS.
- B. Batrinca and P. Treleaven, "Social media analytics: a survey of techniques, tools and platforms," AI & SOCIETY, vol. 30, pp. 89--116, 2015/02/01 2015. Google ScholarDigital Library
- M. Al-Qurishi, M. Al-Rakhami, M. Alrubaian, A. Alarifi, S. M. M. Rahman, and A. Alamri, "Selecting the best open source tools for collecting and visualzing social media content," in Web Applications and Networking (WSWAN), 2015 2nd World Symposium on, 2015, pp. 1--6.Google Scholar
- M. Al-Qurishi, R. Aldrees, M. AlRubaian, M. Al-Rakhami, S. M. M. Rahman, and A. Alamri, "A new model for classifying social media users according to their behaviors," in Web Applications and Networking (WSWAN), 2015 2nd World Symposium on, 2015, pp. 1--5.Google Scholar
- M. AlRubaian, M. Al-Qurishi, S. M. M. Rahman, and A. Alamri, "A novel prevention mechanism for Sybil attack in online social network," in Web Applications and Networking (WSWAN), 2015 2nd World Symposium on, 2015, pp. 1--6.Google Scholar
- A. Patriquin, "Connecting the social graph: member overlap at opensocial and facebook," Compete. com blog, 2007.Google Scholar
- H. T. Dinh, C. Lee, D. Niyato, and P. Wang, "A survey of mobile cloud computing: architecture, applications, and approaches," Wireless communications and mobile computing, vol. 13, pp. 1587--1611, 2013.Google Scholar
- P. Du Bois, J. Brans, F. Cantraine, and B. Mareschal, "Medicis: an expert system for computer-aided diagnosis using the promethee multicriteria method," European Journal of Operational Research, vol. 39, pp. 284--292, 1989.Google ScholarCross Ref
- Z. Shi and F. Hao, "A strategy of multi-criteria decision-making task ranking in social-networks," The Journal of Supercomputing, vol. 66, pp. 556--571, 2013. Google ScholarDigital Library
- I. Group. (2014). The Benefits of a Social Media Management System available in: http://www.iridiangroup.com/benefits-social-media-management-system/.Google Scholar
- J. Owyang, "A Strategy for Managing Social Media Proliferation Get account control now, using software and services --- or risk a career of continual social media sanitation," Altimeter Group, vol. 5, 2012.Google Scholar
- C. Virmani, A. Pillai, and D. Juneja, "Study and analysis of Social network Aggregator," in Optimization, Reliabilty, and Information Technology (ICROIT), 2014 International Conference on, 2014, pp. 145--148.Google Scholar
- J. Falls. (2011). The State And Future Of Social Media Management Solutions Availabel In: http://www.socialmediaexplorer.com/social-media-marketing/social-media-management-solutions/.Google Scholar
- B. Gladstone, "A Guide To Enterprise-Level Social Media Management Tools - See more at: http://www.codegent.com/blog/2014/11/enterprise-level-social-media-management-tool-guide#sthash.vZcomJXz.dpuf " 2014.Google Scholar
- J. Sem. (2011). Selecting the Best Social Media Management System available in: http://www.jbsem.com/selecting-the-best-social-media-management-system.Google Scholar
- M. Al-Qurishi, M. Al-Rakhami, M. AlRubaian, A. Alamri, and M. Al-Hougbany, "Online Social Network Management Systems: State of The Art," Procedia Computer Science, vol. 73, pp. 474--481, 2015.Google ScholarCross Ref
- Alnafjan, Khalid A., Abdullah S. Alghamdi, M. Shamim Hossain, and Muhammad Al Qurishi. "Selecting the Best CASE Tools for DoDAF Based C4I Applications." International Information Institute (Tokyo). Information 16, no. 5 (2013): 3107.Google Scholar
- M. Al-Qurishi, M. Al-Rakhami, F. Al-Qershi, M. M. Hassan, A. Alamri, H. U. Khan, and Y. Xiang, "A Framework for Cloud-Based Healthcare Services to Monitor Noncommunicable Diseases Patient," International Journal of Distributed Sensor Networks, vol. 2015, 2015. Google ScholarDigital Library
- E. Giacchi, A. Di Stefano, A. L. Corte, and M. Scata, "A dynamic context-aware multiple criteria decision making model in social networks," in Information Society (i-Society), 2014 International Conference on, 2014, pp. 157--162.Google Scholar
- E. H. Forman and S. I. Gass, "The Analytic Hierarchy Process - An exposition," Operations Research, vol. 49, pp. 469--486, Jul-Aug 2001. Google ScholarDigital Library
- Saaty T.L., The Analytic Hierarchy Process McGraw-Hill, New York. 1989Google Scholar
Index Terms
- A Framework for Optimum Selection of Online Social Network Management Systems
Recommendations
A validation scheme for intelligent and effective multiple criteria decision-making
Graphical abstractDisplay Omitted
Highlights- A validation scheme for evaluating MCDM methods is developed.
- Comparisons among ...
AbstractMultiple criteria decision-making (MCDM) methods have various practical applications. Decision-makers face MCDM problems with conflicting criteria daily. Hence, MCDM methods have been developed to enable decision-makers to enhance ...
How behaviors on social network sites and online social capital influence social commerce intentions
AbstractFollowing the fast growth of social network sites (SNSs) such as Twitter, LinkedIn, and Facebook in the cyber world, social commerce has become an important emerging issue in these SNS. The study aims to comprehend the antecedents for ...
Incorporating negative values into the Analytic Hierarchy Process
Articles presented at the conference on routing and location (CORAL)This paper describes why and how ratio scaled multiple criteria analysis techniques, such as the Analytic Hierarchy Process (AHP), should allow for a subtraction mechanism whereby negative preference (aversion) is combined with positive preference. The ...
Comments