research-article

Increasing Activity in Enterprise Online Communities Using Content Recommendation

Authors:

Maya BarneaAuthors Info & Claims

ACM Transactions on Computer-Human Interaction (TOCHI), Volume 23, Issue 4

Article No.: 22, Pages 1 - 28

https://doi.org/10.1145/2910581

Published: 13 August 2016 Publication History

Abstract

Although online communities have become popular both on the web and within enterprises, many of them often experience low levels of activity and engagement from their members. Previous studies identified the important role of community leaders in maintaining the health and vitality of their communities. One of their key means for doing so is by contributing relevant content to the community. In this paper, we study the effects of recommending social media content on enterprise community leaders. We conducted a large-scale user survey with four recommendation rounds, in which community leaders indicated their willingness to share social media items with their communities. They also had the option to instantly share these items. Recommendations were generated based on seven types of community interest profiles that were member-based, content-based, or hybrid. Our results attest that providing content recommendations to leaders can help uplift activity within their communities.

Supplementary Material

MP4 File (jrnl1019.mp4)

Download
225.85 MB

References

[1]

Patrick J. Bateman, Peter H. Gray, and Brian S. Butler. 2011. Research note—The impact of community commitment on participation in online communities. Inf. Syst. Res. 22, 4 (2011), 841--854.

Digital Library

[2]

Shlomo Berkovsky and Jill Freyne. 2010. Group-based recipe recommendations: Analysis of data aggregation strategies. In Proceedings of the Fourth ACM Conference on Recommender Systems (RecSys'10). ACM, New York, NY, 111--118.

Digital Library

[3]

Anne Bourhis, Line Dubé, and Réal Jacob. 2005. The success of virtual communities of practice: The leadership factor. Electron. J. Knowl. Manag. 3, 1 (2005), 23--34.

[4]

Lawrence D. Brown, Tony T. Cai, and Anirban DasGupta. 2001. Interval estimation for a binomial proportion. Stat. Sci. 16, 2 (May 2001), 101--117.

[5]

Robin Burke. 2002. Hybrid recommender systems: Survey and experiments. User Model. User-Adapted Interact. 12, 4 (November 2002), 331--370.

Digital Library

[6]

Brian Butler, Lee Sproull, Sara Kiesler, and Robert Kraut. 2002. Community effort in online groups: Who does the work and why. Leadership At A Distance: Research in Technologically Supported Work (2002), 171--194.

[7]

David Carmel, Erel Uziel, Ido Guy, Yosi Mass, and Haggai Roitman. 2012. Folksonomy-based term extraction for word cloud generation. ACM Trans. Intell. Syst. Technol. 3, 4, Article 60 (September 2012), 20.

Digital Library

[8]

Dan Cosley, Dan Frankowski, Loren Terveen, and John Riedl. 2007. SuggestBot: Using intelligent task routing to help people find work in wikipedia. In Proceedings of the 12th International Conference on Intelligent User Interfaces (IUI'07). ACM, New York, NY, 32--41.

Digital Library

[9]

Marguerite Cronk. 2012. Using gamification to increase student engagement and participation in class discussion. 2012. In Proceedings of the World Conference on Educational Multimedia, Hypermedia and Telecommunications. Denver, Colorado, United States, 311--315.

[10]

Casey Dugan, Werner Geyer, and David R. Millen. 2010. Lessons learned from blog muse: Audience-based inspiration for bloggers. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'10). ACM, New York, NY, 1965--1974.

Digital Library

[11]

Nader Ale Ebrahim, Shamsuddin Ahmed, and Zahari Taha. 2009. Virtual R&D teams in small and medium enterprises: A literature review. Sci. Res. Essays 4, 13 (2009), 1575--1590.

[12]

Kate Ehrlich, Michael Muller, Tara Matthews, Ido Guy, and Inbal Ronen. 2014. What motivates members to contribute to enterprise online communities? In Proceedings of the Companion Publication of the 17th ACM Conference on Computer Supported Cooperative Work & Social Computing (CSCW Companion'14). ACM, New York, NY, 149--152.

Digital Library

[13]

Rosta Farzan, Joan M. DiMicco, David R. Millen, Casey Dugan, Werner Geyer, and Elizabeth A. Brownholtz. 2008. Results from deploying a participation incentive mechanism within the enterprise. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'08). ACM, New York, NY, 563--572.

Digital Library

[14]

Jill Freyne, Michal Jacovi, Ido Guy, and Werner Geyer. 2009. Increasing engagement through early recommender intervention. In Proceedings of the Third ACM Conference on Recommender Systems (RecSys'09). ACM, New York, NY, 85--92.

Digital Library

[15]

Paul Fugelstad, Patrick Dwyer, Jennifer Filson Moses, John Kim, Cleila Anna Mannino, Loren Terveen, and Mark Snyder. 2012. What makes users rate (share, tag, edit…)?: Predicting patterns of participation in online communities. In Proceedings of the ACM 2012 Conference on Computer Supported Cooperative Work (CSCW'12). ACM, New York, NY, 969--978.

Digital Library

[16]

David Goldberg, David Nichols, Brian M. Oki, and Douglas Terry. 1992. Using collaborative filtering to weave an information tapestry. Commun. ACM 35, 12 (December 1992), 61--70. http://doi.acm.org/10.1145/138859.138867

Digital Library

[17]

Bette Gray. 2004. Informal learning in an online community of practice. J. Distance Educ. 19, 1 (2004), 20.

[18]

Ido Guy, Anat Hashavit, and Yaniv Corem. 2015. Games for crowds: A crowdsourcing game platform for the enterprise. In Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing (CSCW'15). ACM, New York, NY, 1860--1871.

Digital Library

[19]

Ido Guy, Inbal Ronen, Naama Zwerdling, Irena Zuyev-Grabovitch, and Michal Jacovi. 2016. What is your organization ‘like'?: A study of liking activity in the enterprise. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (CHI'16). ACM, New York, NY, 3025--3037.

Digital Library

[20]

Ido Guy, Tal Steier, Maya Barnea, Inbal Ronen, and Tal Daniel. 2012. Swimming against the streamz: Search and analytics over the enterprise activity stream. In Proceedings of the 21st ACM International Conference on Information and Knowledge Management (CIKM'12). ACM, New York, NY, 1587--1591.

Digital Library

[21]

Ido Guy, Naama Zwerdling, Inbal Ronen, David Carmel, and Erel Uziel. 2010. Social media recommendation based on people and tags. In Proceedings of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR'10). ACM, New York, NY, 194--201.

Digital Library

[22]

Andrew Hilts and Eric Yu. 2010. Modeling social media support for the elicitation of citizen opinion. In Proceedings of the International Workshop on Modeling Social Media (MSM'10). ACM, New York, NY, Article 3, 4.

Digital Library

[23]

David Huffaker. 2010. Dimensions of leadership and social influence in online communities. Hum. Commun. Res. 36, 4 (2010), 593--617.

[24]

Alicia Iriberri and Gondy Leroy. 2009. A life-cycle perspective on online community success. ACM Comput. Surv. 41, 2, Article 11 (February 2009), 29.

Digital Library

[25]

Anthony Jameson. 2004. More than the sum of its members: Challenges for group recommender systems. In Proceedings of the Working Conference on Advanced Visual Interfaces (AVI'04). ACM, New York, NY, 48--54.

Digital Library

[26]

Amy Jo Kim. 2000. Community Building on the Web: Secret Strategies for Successful Online Communities (1st ed.). Addison-Wesley Longman Publishing Co., Inc., Boston, MA.

Digital Library

[27]

Joon Koh, Young-Gul Kim, Brian Butler, and Gee-Woo Bock. 2007. Encouraging participation in virtual communities. Commun. ACM 50, 2 (February 2007), 68--73.

Digital Library

[28]

Robert Kraut and Paul Resnick. 2011. Encouraging contribution to online communities. 2011. Building Successful Online Communities: Evidence-Based Social Design (2011), 21--76.

[29]

Ioannis Leftheriotis and Michail N. Giannakos. 2014. Using social media for work: Losing your time or improving your work? Comput. Hum. Behav. 31 (2014), 134--142.

Digital Library

[30]

Jan Marco Leimeister, Pascal Sidiras, and Helmut Krcmar. 2004. Success factors of virtual communities from the perspective of members and operators: An empirical study. In Proceedings of the 37th Annual Hawaii International Conference on System Sciences (HICSS'04).

[31]

Pamela J. Ludford, Dan Cosley, Dan Frankowski, and Loren Terveen. 2004. Think different: Increasing online community participation using uniqueness and group dissimilarity. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'04). ACM, New York, NY, 631--638.

Digital Library

[32]

Meng Ma and Ritu Agarwal. 2007. Through a glass darkly: Information technology design, identity verification, and knowledge contribution in online communities. Info. Sys. Res. 18, 1 (March 2007), 42--67. http://dx.doi.org/10.1287/isre.1070.0113

Digital Library

[33]

Christopher D. Manning, Prabhakar Raghavan, and Hinrich Schütze. 2008. Introduction to Information Retrieval. Cambridge University Press, New York, NY.

[34]

Judith Masthoff. 2004. Group modeling: Selecting a sequence of television items to suit a group of viewers. User Model. User-Adapted Interact. 14, 1 (February 2004), 37--85.

Digital Library

[35]

Tara Matthews, Jilin Chen, Steve Whittaker, Aditya Pal, Haiyi Zhu, Hernan Badenes, and Barton Smith. 2014a. Goals and perceived success of online enterprise communities: What is important to leaders & members? In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'14). ACM, New York, NY, 291--300.

Digital Library

[36]

Tara Matthews, Steve Whittaker, Hernan Badenes, and Barton Smith. 2014b. Beyond end user content to collaborative knowledge mapping: Interrelations among community social tools. In Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work & Social Computing (CSCW'14). ACM, New York, NY, 900--910.

Digital Library

[37]

Tara Matthews, Steve Whittaker, Hernan Badenes, Barton A. Smith, Michael Muller, Kate Ehrlich, Michelle X. Zhou, and Tessa Lau. 2013. Community insights: Helping community leaders enhance the value of enterprise online communities. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'13). ACM, New York, NY, 513--522. 2470728

Digital Library

[38]

Michael McCandless, Erik Hatcher, and Otis Gospodnetic. 2010. Lucene in Action, Second Edition: Covers Apache Lucene 3.0. Manning Publications Co., Greenwich, CT, USA.

Digital Library

[39]

Sean M. McNee, John Riedl, and Joseph A. Konstan. 2006. Being accurate is not enough: how accuracy metrics have hurt recommender systems. In CHI'06 Extended Abstracts on Human Factors in Computing Systems (CHI EA'06). ACM, New York, NY, 1097--1101.

Digital Library

[40]

David R. Millen, Jonathan Feinberg, and Bernard Kerr. 2006. Dogear: Social bookmarking in the enterprise. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'06). ACM, New York, NY, 111--120.

Digital Library

[41]

David R. Millen, Michael A. Fontaine, and Michael J. Muller. 2002. Understanding the benefit and costs of communities of practice. Commun. ACM 45, 4 (April 2002), 69--73.

Digital Library

[42]

Michael Muller, Kate Ehrlich, Tara Matthews, Adam Perer, Inbal Ronen, and Ido Guy. 2012. Diversity among enterprise online communities: Collaborating, teaming, and innovating through social media. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'12). ACM, New York, NY, 2815--2824.

Digital Library

[43]

Mark O'Connor, Dan Cosley, Joseph A. Konstan, and John Riedl. 2001. PolyLens: A recommender system for groups of users. In Proceedings of the Seventh Conference on European Conference on Computer Supported Cooperative Work (ECSCW'01). Kluwer Academic Publishers, Norwell, MA, 199--218.

Digital Library

[44]

Michael J. Pazzani and Daniel Billsus. 2007. Content-based recommendation systems. In The Adaptive Web. Lecture Notes in Computer Science, Vol. 4321. Springer-Verlag, Berlin, Heidelberg, 325--341.

[45]

Adam Perer, Ido Guy, Erel Uziel, Inbal Ronen, and Michal Jacovi. 2011. Visual social network analytics for relationship discovery in the enterprise. In Proceedings of the IEEE Conference on Visual Analytics Science and Technology (VAST'11). Providence, RI, 71--79.

[46]

Jenny Preece and Diane Maloney-Krichmar. 2002. Online communities: focusing on sociability and usability. In The Human-Computer Interaction Handbook, L. Erlbaum Associates Inc., Hillsdale, NJ, 596--620.

Digital Library

[47]

Jenny Preece, Blair Nonnecke, and Dorine Andrews. 2004. The top five reasons for lurking: Improving community experiences for everyone. Comput. Hum. Behav. 20, 2 (2004), 201--223.

[48]

Inbal Ronen, Ido Guy, Elad Kravi, and Maya Barnea. 2014. Recommending social media content to community owners. In Proceedings of the 37th International ACM SIGIR Conference on Research & Development in Information Retrieval (SIGIR'14). ACM, New York, NY, 243--252.

Digital Library

[49]

Inbal Ronen, Elad Shahar, Sigalit Ur, Erel Uziel, Sivan Yogev, Naama Zwerdling, David Carmel, Ido Guy, Nadav Har'el, and Shila Ofek-Koifman. 2009. Social networks and discovery in the enterprise (SaND). In Proceedings of the 32nd International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR'09). ACM, New York, NY, 836--836.

Digital Library

[50]

Sunanda Sangwan. 2005. Virtual community success: A uses and gratifications perspective. In Proceedings of the 38th Annual Hawaii International Conference on System Sciences (HICSS'05). IEEE Computer Society, Washington, DC, 193c.

Digital Library

[51]

Andrew I. Schein, Alexandrin Popescul, Lyle H. Ungar, and David M. Pennock. 2002. Methods and metrics for cold-start recommendations. In Proceedings of the 25th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR'02). ACM, New York, NY, 253--260.

Digital Library

[52]

Lingling Sun and Julita Vassileva. 2006. Social visualization encouraging participation in online communities. In Proceedings of the 12th International Conference on Groupware: Design, Implementation, and Use (CRIWG'06). Springer-Verlag, Berlin, Heidelberg, 349--363.

Digital Library

[53]

Etienne Wenger and William M. Snyder. 2002. Cultivating Communities of Practice: A Guide to Managing Knowledge. Harvard Business School Press, Boston, MA.

Digital Library

[54]

Anbang Xu, Jilin Chen, Tara Matthews, Michael Muller, and Hernan Badenes. 2013. CommunityCompare: Visually comparing communities for online community leaders in the enterprise. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'13). ACM, New York, NY, 523--532.

Digital Library

[55]

Haiyi Zhu, Jilin Chen, Tara Matthews, Aditya Pal, Hernan Badenes, and Robert E. Kraut. 2014. Selecting an effective niche: An ecological view of the success of online communities. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'14). ACM, New York, NY, 301--310.

Digital Library

Cited By

Munson JCummins BZosso D(2025)An introduction to collaborative filtering through the lens of the Netflix PrizeKnowledge and Information Systems10.1007/s10115-024-02315-zOnline publication date: 10-Jan-2025
https://doi.org/10.1007/s10115-024-02315-z
Guo XWang LZhang MChen G(2022)First Things First? Order Effects in Online Product Recommender SystemsACM Transactions on Computer-Human Interaction10.1145/355788630:1(1-35)Online publication date: 22-Aug-2022
https://dl.acm.org/doi/10.1145/3557886
Guy IPera SEkstrand MAmatriain XO'Donovan J(2018)Connecting sellers and buyers on the world's largest inventoryProceedings of the 12th ACM Conference on Recommender Systems10.1145/3240323.3241733(490-491)Online publication date: 27-Sep-2018
https://dl.acm.org/doi/10.1145/3240323.3241733
Show More Cited By

Index Terms

Recommendations

Interaction-Based Recommendations for Online Communities

A key challenge in online communities is that of keeping a community active and alive. All online communities work hard to keep their members through various initiatives, such as personalisation and recommendation technologies. In online communities ...
Recommending social media content to community owners
SIGIR '14: Proceedings of the 37th international ACM SIGIR conference on Research & development in information retrieval

Online communities within the enterprise offer their leaders an easy and accessible way to attract, engage, and influence others. Our research studies the recommendation of social media content to leaders (owners) of online communities within the ...
What motivates members to contribute to enterprise online communities?
CSCW Companion '14: Proceedings of the companion publication of the 17th ACM conference on Computer supported cooperative work & social computing

A major challenge for online communities is encouraging members to participate and contribute content to the community. While prior work has identified motivators to contribute for internet community members, it is unknown if these are the same for ...

Comments

Information & Contributors

Information

Published In

cover image ACM Transactions on Computer-Human Interaction

ACM Transactions on Computer-Human Interaction Volume 23, Issue 4

September 2016

199 pages

ISSN:1073-0516

EISSN:1557-7325

DOI:10.1145/2983309

Editor:
Ken Hinckley
Microsoft Research

Issue’s Table of Contents

Copyright © 2016 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 13 August 2016

Accepted: 01 March 2016

Revised: 01 October 2015

Received: 01 January 2015

Published in TOCHI Volume 23, Issue 4

Permissions

Request permissions for this article.

Request Permissions

Check for updates

Author Tags

Qualifiers

Research-article
Research
Refereed

Contributors

Other Metrics

View Article Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

8
Total Citations
View Citations
457
Total Downloads

Downloads (Last 12 months)13
Downloads (Last 6 weeks)1

Reflects downloads up to 01 Mar 2025

Other Metrics

View Author Metrics

Citations

Cited By

Munson JCummins BZosso D(2025)An introduction to collaborative filtering through the lens of the Netflix PrizeKnowledge and Information Systems10.1007/s10115-024-02315-zOnline publication date: 10-Jan-2025
https://doi.org/10.1007/s10115-024-02315-z
Guo XWang LZhang MChen G(2022)First Things First? Order Effects in Online Product Recommender SystemsACM Transactions on Computer-Human Interaction10.1145/355788630:1(1-35)Online publication date: 22-Aug-2022
https://dl.acm.org/doi/10.1145/3557886
Guy IPera SEkstrand MAmatriain XO'Donovan J(2018)Connecting sellers and buyers on the world's largest inventoryProceedings of the 12th ACM Conference on Recommender Systems10.1145/3240323.3241733(490-491)Online publication date: 27-Sep-2018
https://dl.acm.org/doi/10.1145/3240323.3241733
Kremer-Davidson SRonen ILeiba LKaplan ABarnea MBerkovsky SHijikata YRekimoto JBurnett MBillinghurst MQuigley A(2018)Personal Recommendations for Raising Social Eminence in an EnterpriseProceedings of the 23rd International Conference on Intelligent User Interfaces10.1145/3172944.3172956(629-639)Online publication date: 5-Mar-2018
https://dl.acm.org/doi/10.1145/3172944.3172956
Guy INus APelleg DSzpektor IChang YZhai CLiu YMaarek Y(2018)Care to Share?Proceedings of the Eleventh ACM International Conference on Web Search and Data Mining10.1145/3159652.3159713(207-215)Online publication date: 2-Feb-2018
https://dl.acm.org/doi/10.1145/3159652.3159713
Ji KChen ZSun RMa KYuan ZXu G(2018)GISTExpert Systems with Applications: An International Journal10.1016/j.eswa.2017.10.03794:C(81-93)Online publication date: 15-Mar-2018
https://dl.acm.org/doi/10.1016/j.eswa.2017.10.037
Guy IRadinsky KKando NSakai TJoho HLi Hde Vries AWhite R(2017)Structuring the UnstructuredProceedings of the 40th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3077136.3096469(1351-1351)Online publication date: 7-Aug-2017
https://dl.acm.org/doi/10.1145/3077136.3096469
Guy I(2012)Social Recommender SystemsRecommender Systems Handbook10.1007/978-1-0716-2197-4_22(835-870)Online publication date: 24-Feb-2012
https://doi.org/10.1007/978-1-0716-2197-4_22

View Options

Login options

Check if you have access through your login credentials or your institution to get full access on this article.

Full Access

Get this Article

View options

PDF

View or Download as a PDF file.

eReader

View online with eReader.

Figures

Tables

Media

View Issue’s Table of Contents