Zhang Ling
ABSTRACT
Judging by the quantity and quality of followers, we find that there are three levels of influence: following, spreading and interaction, measured by three key indicators respectively, which are the number of followers, the number of reposts and the number of comments. Each level and its indicator are influenced by a series of factors. Based on quantitative and qualitative analysis of typical samples of different types of institutions on Sinamicroblog, we can conduct an initial verification of this theoretical model.
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