ABSTRACT
Our company's first dive in VR has been quite a learning process. The technical hurdles were certainly huge, but most were easy enough to anticipate. It has been the creative hurdles were much more difficult to predict in this brand new medium. What does it mean to be immersed in a 3D world? How is a VR narrative like a movie, and how is it nothing like a movie? What happens when you play essentially the same content on two devices with very different capabilities? It all came down to just getting in there, getting our hands dirty and maintaining an open mind to what we came across along the way.
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