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The Million Domain Challenge: Broadcast Email Prioritization by Cross-domain Recommendation

Published: 13 August 2016 Publication History

Abstract

With email overload becoming a billion-level drag on the economy, personalized email prioritization is of urgent need to help predict the importance level of an email. Despite lots of previous effort on the topic, broadcast email, an important type of emails with its unique challenges and intriguing opportunities, has been overlooked. The most salient opportunity lies in that effective collaborative filtering can be exploited due to thousands of receivers of a typical broadcast email. However, every broadcast email is completely cold and it is very costly to obtain users' preference feedback. Fortunately, there exist up to million-level broadcast mailing lists in a real life email system. Similar mailing lists can provide useful extra information for broadcast email prioritization in a target mailing list. How to mine such useful extra information is a challenging problem that has never been touched. In this work, we propose the first broadcast email prioritization framework considering large numbers of mailing lists by formulating this problem as a cross domain recommendation problem. An optimization framework is proposed to select the optimal set of source domains considering multiple criteria including overlap of users, feedback pattern similarity and coverage of users. Our method is thoroughly evaluated on a real world industrial dataset from Samsung Electronics and is proved highly effective and outperforms all the baselines.

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cover image ACM Conferences
KDD '16: Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
August 2016
2176 pages
ISBN:9781450342322
DOI:10.1145/2939672
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 13 August 2016

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Author Tags

  1. collaborative filtering
  2. cross domain recommendation
  3. email prioritization
  4. source domain selection

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  • Research-article

Funding Sources

  • NSERC Discovery Grant
  • National Science Foundation of China
  • National Key Technology R&D Program
  • National Basic Research Program of China(973 Program)

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KDD '16
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KDD '16 Paper Acceptance Rate 66 of 1,115 submissions, 6%;
Overall Acceptance Rate 1,133 of 8,635 submissions, 13%

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  • (2020)Addressing the Item Cold-Start Problem by Attribute-Driven Active LearningIEEE Transactions on Knowledge and Data Engineering10.1109/TKDE.2019.289153032:4(631-644)Online publication date: 1-Apr-2020
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