Samar Altarteer
ABSTRACT
Considering the rapid fast advancement in hardware and software medium technologies, product visualisation and customisation methods in online stores are evidently lacking both realism and interactivity. The advantages that Virtual Reality system makes available by means of high level of product visualisation, real time interaction and promoting hedonic values can elevate the customer experience in the distance-shopping environment. This technology opens great opportunity for luxury names to engage customers into the experience and maintain the distinctive level of services provided across different channels. Using innovative digital tools could support the establishment and the maintenance of the brand image in such a distant world [Dauriz et al. 2014]. Luxury brands provide exclusive in-stores services like product configuration aiming for integrating aspects of their customers' individuality within their end products and engaging them into the experience. Through Virtual Reality, customising and personalising the product enhances the learning process in an entertaining and engaging environment [Mujber et al. 2004].
- Altarteer, S., Charissis, V., Harrison, D. and Chan, W. 2013. Interactive virtual reality shopping and the impact in luxury brands. Virtual, augmented and mixed reality. Systems and applications. Springer Berlin Heidelberg, 8022, 221--230.Google Scholar
- Dauriz, L., Michetti, A., Sandri, N. and Zocchi, A. 2014. Digital luxury experience 2013: Keeping up with changing customers. McKinsey & Company. Italy.Google Scholar
- Mathwick, C., Malhotra, N. and Rigdon, E. 2001. Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment. Journal of Retailing, 77, 39--56.Google ScholarCross Ref
- Mujber, T. S., Szecsi, T. & Hashmi, M. S. 2004. Virtual reality applications in manufacturing process simulation. Journal of materials processing technology, 155, 1834-18.Google ScholarCross Ref
Recommendations
Virtual product presentation based on images and graphics
Integrated image and graphics technologiesIn this chapter, we discuss the research issues and state-of-the-art of virtual product presentation based on image and graphics. Through reviewing and comparing several online product presentation web sites embedded 3D visualization technology, ...
An approach for capturing the Voice of the Customer based on Virtual Prototyping
The need for companies to improve their competitiveness may lead to innovation and the reconceptualization of traditional products and processes, with companies making an effort to enhance product elements related to functionality, attractiveness, ...
Interactive dynamics for large virtual reality applications
PCI'05: Proceedings of the 10th Panhellenic conference on Advances in InformaticsRecent commercial virtual reality shows have become very demanding in terms of interactive credibility and visual realism. In an effort to push further the immersive quality and the sense of ’being there’ in the most recent VR production of the ...
Comments