skip to main content
10.1145/2955129.2955154acmotherconferencesArticle/Chapter ViewAbstractPublication PagesmisncConference Proceedingsconference-collections
research-article

Predicting the Future Popularity of Images on Social Networks

Published: 15 August 2016 Publication History

Abstract

This paper addresses the problem of predicting future image popularity on social networks by considering the changes of image popularity over time. For this problem, we collect information about an image within an hour of upload and keep track of its popularity for one month to predict its future popularity (e.g., after a day, a week, a month). For the prediction of popularity, we employ three features: social context (i.e., user information), the image's semantics and the image's early popularity. We propose a novel approach to extract the semantic of images, based on well established natural language processing and clustering techniques. Using a Gaussian Naive Bayes classifier, we predict the future popularity of images using such social context, image semantics, and early popularity. The results show that the accuracy of the classifier reaches 90% on average in predicting future popularity; image semantics is the only feature that increases popularity predictions accuracy along the timeline.

References

[1]
Bird, S., Klein, E., Loper, E. (2009). Natural language processing with Python. "O'Reilly Media, Inc.".
[2]
Can, E. F., Oktay, H., Manmatha, R. (2013, October). Predicting retweet count using visual cues. In Proceedings of the 22nd ACM international conference on Conference on information knowledge management (pp. 1481--1484). ACM.
[3]
Cappallo, S., Mensink, T., Snoek, C. G. (2015, June). Latent Factors of Visual Popularity Prediction. In Proceedings of the 5th ACM on International Conference on Multimedia Retrieval (pp. 195--202). ACM.
[4]
Gelli, F., Uricchio, T., Bertini, M., Del Bimbo, A., Chang, S. F. (2015, October). Image Popularity Prediction in Social Media Using Sentiment and Context Features. In Proceedings of the 23rd Annual ACM Conference on Multimedia Conference (pp. 907--910). ACM.
[5]
Honest, H., Khan, K. S. (2002). Reporting of measures of accuracy in systematic reviews of diagnostic literature. BMC health services research, 2(1), 1.
[6]
Instagram (2016) Stats. https://www.instagram.com/press/?hl=en
[7]
Khosla, A., Das Sarma, A., Hamid, R. (2014, April). What makes an image popular?. In Proceedings of the 23rd international conference on World wide web (pp. 867--876). ACM.
[8]
McParlane, P. J., Moshfeghi, Y., Jose, J. M. (2014, April). Nobody comes here anymore, it's too crowded; predicting image popularity on flickr. In Proceedings of International Conference on Multimedia Retrieval (p. 385). ACM.
[9]
Merriam-Webster (2011) Popularity. http://www.merriam-webster.com/dictionary/popularity
[10]
Mikolov, T., Sutskever, I., Chen, K., Corrado, G. S., Dean, J. (2013). Distributed representations of words and phrases and their compositionality. In Advances in neural information processing systems (pp. 3111--3119).
[11]
Oglesbee, L. 1998.' Captions. Looking at a picture without a caption is like watching television with the sound turned off', Communication: Journalism Education Today 32,2: 2--6.
[12]
Pedregosa, F., Varoquaux, G., Gramfort, A., Michel, V., Thirion, B., Grisel, O., ... Vanderplas, J. (2011). Scikit-learn: Machine learning in Python. The Journal of Machine Learning Research, 12, 2825--2830.
[13]
Rehurek, R., Sojka, P. (2010). Software framework for topic modelling with large corpora.
[14]
Szabo, G., Huberman, B. A. (2010). Predicting the popularity of online content. Communications of the ACM, 53(8), 80--88.
[15]
Totti, L. C., Costa, F. A., Avila, S., Valle, E., Meira Jr, W., Almeida, V. (2014, June). The impact of visual attributes on online image diffusion. In Proceedings of the 2014 ACM conference on Web science (pp. 42--51). ACM.
[16]
Yamaguchi, K., Berg, T. L., Ortiz, L. E. (2014, November). Chic or social: Visual popularity analysis in online fashion networks. In Proceedings of the ACM International Conference on Multimedia (pp. 773--776). ACM.

Cited By

View all
  • (2024)Instagram Reach Analysis using Machine Learning Algorithms2024 International Conference on Computational Intelligence for Security, Communication and Sustainable Development (CISCSD)10.1109/CISCSD63381.2024.00031(88-92)Online publication date: 25-Apr-2024
  • (2022)Targeted Advertising in Social Media Platforms Using Hybrid Convolutional Learning Method besides Efficient Feature WeightsJournal of Electrical and Computer Engineering10.1155/2022/61596502022Online publication date: 1-Jan-2022
  • (2021)Multimodal Deep Learning Framework for Image Popularity Prediction on Social MediaIEEE Transactions on Cognitive and Developmental Systems10.1109/TCDS.2020.303669013:3(679-692)Online publication date: Sep-2021
  • Show More Cited By

Recommendations

Comments

Information & Contributors

Information

Published In

cover image ACM Other conferences
MISNC, SI, DS 2016: Proceedings of the The 3rd Multidisciplinary International Social Networks Conference on SocialInformatics 2016, Data Science 2016
August 2016
371 pages
ISBN:9781450341295
DOI:10.1145/2955129
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

In-Cooperation

  • Facebook: Facebook

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 15 August 2016

Permissions

Request permissions for this article.

Check for updates

Author Tags

  1. NLP
  2. captions
  3. popularity prediction
  4. time-sensitive popularity

Qualifiers

  • Research-article
  • Research
  • Refereed limited

Conference

MISNC, SI, DS 2016

Acceptance Rates

MISNC, SI, DS 2016 Paper Acceptance Rate 57 of 97 submissions, 59%;
Overall Acceptance Rate 57 of 97 submissions, 59%

Contributors

Other Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

  • Downloads (Last 12 months)11
  • Downloads (Last 6 weeks)1
Reflects downloads up to 01 Mar 2025

Other Metrics

Citations

Cited By

View all
  • (2024)Instagram Reach Analysis using Machine Learning Algorithms2024 International Conference on Computational Intelligence for Security, Communication and Sustainable Development (CISCSD)10.1109/CISCSD63381.2024.00031(88-92)Online publication date: 25-Apr-2024
  • (2022)Targeted Advertising in Social Media Platforms Using Hybrid Convolutional Learning Method besides Efficient Feature WeightsJournal of Electrical and Computer Engineering10.1155/2022/61596502022Online publication date: 1-Jan-2022
  • (2021)Multimodal Deep Learning Framework for Image Popularity Prediction on Social MediaIEEE Transactions on Cognitive and Developmental Systems10.1109/TCDS.2020.303669013:3(679-692)Online publication date: Sep-2021
  • (2020)Exploring the Power of Multimodal Features for Predicting the Popularity of Social Media Image in a Tourist DestinationMultimodal Technologies and Interaction10.3390/mti40300644:3(64)Online publication date: 5-Sep-2020
  • (2020)Survey on visual sentiment analysisIET Image Processing10.1049/iet-ipr.2019.127014:8(1440-1456)Online publication date: 14-May-2020
  • (2020)An analysis and prediction model of outsiders percentage as a new popularity metric on InstagramICT Express10.1016/j.icte.2020.07.001Online publication date: Jul-2020
  • (2019)Intrinsic Image Popularity AssessmentProceedings of the 27th ACM International Conference on Multimedia10.1145/3343031.3351007(1979-1987)Online publication date: 15-Oct-2019
  • (2019)Popularity Prediction of Posts in Social Networks Based on User, Post and Image FeaturesProceedings of the 11th International Conference on Management of Digital EcoSystems10.1145/3297662.3365812(9-15)Online publication date: 12-Nov-2019
  • (2019)Predicting Social Image Popularity Dynamics at Time ZeroIEEE Access10.1109/ACCESS.2019.29538567(171691-171706)Online publication date: 2019
  • (2019)Prediction of Social Image Popularity DynamicsImage Analysis and Processing – ICIAP 201910.1007/978-3-030-30645-8_52(572-582)Online publication date: 2-Sep-2019
  • Show More Cited By

View Options

Login options

View options

PDF

View or Download as a PDF file.

PDF

eReader

View online with eReader.

eReader

Figures

Tables

Media

Share

Share

Share this Publication link

Share on social media