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Eye Tracking in Emotional Design Research: What are its Limitations?

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Edita BromováAuthors Info & Claims

NordiCHI '16: Proceedings of the 9th Nordic Conference on Human-Computer Interaction

Article No.: 114, Pages 1 - 6

https://doi.org/10.1145/2971485.2996749

Published: 23 October 2016 Publication History

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Abstract

Adding anthropomorphic graphical elements to computerized learning materials has been shown to enhance learning. We have prepared an experimental study, in which we will investigate if learning is enhanced because of the elevated positive affect of learners or due to the attention-capturing effect of the anthropomorphisms. Here, we present a pilot study asking if eye tracking might help in answering this question. Participants (N = 23) studied from one of three versions (schematic, enhanced black-and-white, enhanced with color) of instructional slides about the influenza virus for about 10 minutes; with eye tracking. Their prior and, especially, post hoc negative affect was elevated, and positive affect decreased compared to participants from a similar experiment without an eye tracker (N = 37). One-third of participants reported higher nervousness due to the eye tracker. The attention-capturing effect was possible to measure; but with limitations. The implications for emotional design studies with eye tracking are discussed.

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Chai MTang T(2023)Microstates of Dynamic Directed Connectivity Networks Revealing Visual Color Influences on the Brain Information Processing During LearningIEEE Access10.1109/ACCESS.2023.324406611(14256-14273)Online publication date: 2023
https://doi.org/10.1109/ACCESS.2023.3244066
Liew TPang WLeow MTan S(2022)Anthropomorphizing malware, bots, and servers with human-like images and dialogues: the emotional design effects in a multimedia learning environmentSmart Learning Environments10.1186/s40561-022-00187-w9:1Online publication date: 15-Jan-2022
https://doi.org/10.1186/s40561-022-00187-w

Index Terms

Eye Tracking in Emotional Design Research: What are its Limitations?
1. Human-centered computing
  1. Human computer interaction (HCI)

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Published In

NordiCHI '16: Proceedings of the 9th Nordic Conference on Human-Computer Interaction

October 2016

1045 pages

ISBN:9781450347631

DOI:10.1145/2971485

General Chairs:
Staffan Björk
University of Gothenburg
,
Eva Eriksson
Chalmers University of Technology
,
Program Chairs:
Morten Fjeld
Chalmers University of Technology
,
Susanne Bødker
University of Aarhus
,
Publications Chairs:
Wolmet Barendregt
University of Gothenburg
,
Mohammad Obaid
Chalmers University of Technology

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Chalmers University of Technology
SIGCHI: ACM Special Interest Group on Computer-Human Interaction

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Association for Computing Machinery

New York, NY, United States

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Published: 23 October 2016

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NordiCHI '16: 9th Nordic Conference on Human-Computer Interaction

October 23 - 27, 2016

Gothenburg, Sweden

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Su CZangeneh Soroush MTorkamanrahmani NRuiz-Segura AYang LLi XZeng Y(2024)Measurement and Quantification of Stress in the Decision Process: A Model-Based Systematic ReviewIntelligent Computing10.34133/icomputing.00903Online publication date: 18-Sep-2024
https://doi.org/10.34133/icomputing.0090
Chai MTang T(2023)Microstates of Dynamic Directed Connectivity Networks Revealing Visual Color Influences on the Brain Information Processing During LearningIEEE Access10.1109/ACCESS.2023.324406611(14256-14273)Online publication date: 2023
https://doi.org/10.1109/ACCESS.2023.3244066
Liew TPang WLeow MTan S(2022)Anthropomorphizing malware, bots, and servers with human-like images and dialogues: the emotional design effects in a multimedia learning environmentSmart Learning Environments10.1186/s40561-022-00187-w9:1Online publication date: 15-Jan-2022
https://doi.org/10.1186/s40561-022-00187-w
Chai MGoh CAluwee SWong P(2021)The Influences of Visual Design on Learner's Emotion and Learning Performance: A Proposed Framework for Predictive Assessment2020 IEEE-EMBS Conference on Biomedical Engineering and Sciences (IECBES)10.1109/IECBES48179.2021.9398838(489-493)Online publication date: 1-Mar-2021
https://doi.org/10.1109/IECBES48179.2021.9398838

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Anthropomorphised learning contents: Investigating learning outcomes, epistemic emotions and gaze behaviour

Research on Emotional State in Online Learning by Eye Tracking Technology

Emotionally Oriented Analysis of the Experiences of Visually Impaired People on Facebook

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