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Longitudinal Relationship Management for Instructional Technologists

Published: 01 November 2016 Publication History

Abstract

Instructional Designers who occupy a centralized position within the university structure face unique challenges when collaborating across discipline-specific communities of practice. In addition to wide diversity in subject matter-specific technological needs, different departments carry their own cultural values surrounding technology-enhanced instruction, as well as unique histories of successes and failures with technological systems used to support teaching and learning. In addition, schools and colleges within the same university, when decentralized, present challenges to interdisciplinary collaborations and communications across departments. Among teams of Instructional Designers specifically, the shifting nature of focus, working groups, vendors, versions, and interfaces, as well as changes in University leadership can compound issues of planning, organizing, implementing, and tracking technological work with faculty and departments longitudinally.
This paper offers a case study of the adoption and use of a cloud-based software tool used in pursuit of greater cohesiveness, support, collaboration, and partnering across a large campus infrastructure. It draws on organizational literature focusing on collaborative software in the workplace, as well as industry accepted best practices in customer relationship management.

References

[1]
Garcia, Daniel D., and Luke Segars. "Technology That Educators of Computing Hail (TECH): Come, Share Your Favorites! (Abstract Only)." In Proceedings of the 43rd ACM Technical Symposium on Computer Science Education, 682--682. SIGCSE '12. New York, NY, USA: ACM, 2012.
[2]
Payne, Adrian, and Pennie Frow. "A Strategic Framework for Customer Relationship Management." Journal of Marketing 69, no. 4 (2005): 167--76.
[3]
Zinkhan, George M. "Relationship Marketing: Theory and Implementation." Journal of Market - Focused Management 5, no. 2 (June 2002): 83--89.

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cover image ACM Conferences
SIGUCCS '16: Proceedings of the 2016 ACM SIGUCCS Annual Conference
November 2016
180 pages
ISBN:9781450340953
DOI:10.1145/2974927
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 November 2016

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Author Tags

  1. collaboration
  2. educational technology.
  3. instructional design
  4. relationship management

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  • Research-article

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SIGUCCS '16
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SIGUCCS '16: ACM SIGUCCS Annual Conference
November 6 - 9, 2016
Colorado, Denver, USA

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Overall Acceptance Rate 192 of 261 submissions, 74%

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