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Drivers of Candidates' Social Media Popularity in the 2014 European Parliamentary Elections in Greece

Authors:

Amalia Triantafillidou,

Georgios Lappas,

Prodromos Yannas,

Alexandros KleftodimosAuthors Info & Claims

SEEDA-CECNSM '16: Proceedings of the SouthEast European Design Automation, Computer Engineering, Computer Networks and Social Media Conference

Pages 106 - 109

https://doi.org/10.1145/2984393.2984408

Published: 25 September 2016 Publication History

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Abstract

The purpose of the present study is to investigate the main antecedents of candidates' popularity on social media. Herein, social media popularity was measured based on the number of Facebook page likes, Twitter followers, and YouTube video views. Our analysis focuses on candidates from Greece who run for the 2014 European Parliamentary elections. Results suggest Greek candidates' popularity on Facebook is driven by the party affiliation and the incumbency status of the candidates, with incumbents and candidates from the winning party attracting more Facebook supporters.

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Triantafillidou ALappas G(2022)Depersonalize and attack: facebook campaigns of populist candidates in Greece during the 2019 Greek national electionsJournal of Information Technology & Politics10.1080/19331681.2022.205448420:1(74-91)Online publication date: 31-Mar-2022
https://doi.org/10.1080/19331681.2022.2054484

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SEEDA-CECNSM '16: Proceedings of the SouthEast European Design Automation, Computer Engineering, Computer Networks and Social Media Conference

September 2016

126 pages

ISBN:9781450348102

DOI:10.1145/2984393

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

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Published: 25 September 2016

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SEEDA-CECNSM '16: SouthEast European Design Automation, Computer Engineering, Computer Networks and Social Media Conference

September 25 - 27, 2016

Kastoria, Greece

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Triantafillidou ALappas G(2022)Depersonalize and attack: facebook campaigns of populist candidates in Greece during the 2019 Greek national electionsJournal of Information Technology & Politics10.1080/19331681.2022.205448420:1(74-91)Online publication date: 31-Mar-2022
https://doi.org/10.1080/19331681.2022.2054484

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Social Media Adoption and Popularity of Members of the European Parliament

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