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Kawaii feeling estimation by product attributes and biological signals

Published: 31 October 2016 Publication History

Abstract

Kansei values are critical factors in manufacturing in Japan. As one kansei value, kawaii, which is a positive adjective that denotes such positive connotations as cute, lovable, and charming, is becoming more important. Our research systematically studies kawaii feelings by eye tracking and biological signals. We will use our results to construct a mathematical model of kawaii feelings that can be applied to the future design and development of kawaii products.

References

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Nagamachi, M. 1995. Kansei Engineering: A new ergonomic consumer-oriented technology for product development. Int. J. Ind. Ergonom., 15 (1), 3-11.
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KANSEI Initiative: Suggestion of the fourth value axis, 2007. Retrieved July 7, 2016, from Ministry of Economy, Trade and Industry: http://www.meti.go.jp/english/information /downloadfiles/PressRelease/080620KANSEI.pdf.
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Kovarovic, S. 2011. Hello Kitty: A Brand Made of Cuteness. Journal of Culture & Retail Image, 4 (1), 1-8.
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Allison, A. 2003. Portable Monsters and Commodity Cuteness: Pokemon as Japan’s New Global Power. Postcolonial Studies, 6 (3), 381-395.
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Ohkura, M., Komatsu and T., Aoto, T. 2014. Kawaii Rules: Increasing Affective Value of Industrial Products. in Editors Industrial Applications of Affective Engineering, Springer International Publishing, 97-110.
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Ohkura, M., Goto, S, Higo, A. and Aoto, T. 2011. Relationship between Kawaii Feeling and Biological Signals. Transactions of Japan Society of Kansei Engineering, 10 (2), 109-114.
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Köhler, M., Falk, B. and Schmitt, R. 2015. Applying Eye-Tracking in Kansei Engineering Method for Design Evaluations in Product Development. International Journal of Affective Engineering, 14 (3), 241-251.
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Kukkonen, S. 2005. Exploring Eye Tracking in Design Evaluation. In Proceedings of Joining Forces, International Conference on Design Research (Helsinki, Finland, September 22-24, 2005), 1-8.
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Kobayashi, N., Ohta, N., Ishikawa, M. and Furasawa, T. 2014. A Study of Appropriate Task Stressors for Mental Stress Assessment Using Bio-signals. Transactions of Japanese Society or Medical and Biological Engineering, 52 (Supplement), SY-31-SY-32.
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Laohakangvalvit, T., Iida, I., Charoenpit, S. and Ohkura, M. 2016. The Study of Kawaii Feeling by Using Eye Tracking, International Symposium on Affective Science and Engineering (Tokyo, Japan), ISASE’16. 1-7. (Under Review)

Cited By

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  • (2024)Kawaii Computing: Scoping Out the Japanese Notion of Cute in User Experiences with Interactive SystemsExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3651001(1-9)Online publication date: 11-May-2024
  • (2024)A Qualitative Observational Video-Based Study on Perceived Privacy in Social Robots’ Based on Robots Appearances2024 IEEE International Conference on Advanced Robotics and Its Social Impacts (ARSO)10.1109/ARSO60199.2024.10557941(74-79)Online publication date: 20-May-2024
  • (2022)Recognition and analysis of kawaii style for fashion clothing through deep learningHuman-Intelligent Systems Integration10.1007/s42454-022-00042-w4:1-2(11-22)Online publication date: 4-May-2022
  • Show More Cited By

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cover image ACM Conferences
ICMI '16: Proceedings of the 18th ACM International Conference on Multimodal Interaction
October 2016
605 pages
ISBN:9781450345569
DOI:10.1145/2993148
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 31 October 2016

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Author Tags

  1. Biological Signals
  2. Eye Tracking
  3. Kansei Value
  4. Kawaii Feelings

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Overall Acceptance Rate 453 of 1,080 submissions, 42%

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Cited By

View all
  • (2024)Kawaii Computing: Scoping Out the Japanese Notion of Cute in User Experiences with Interactive SystemsExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3651001(1-9)Online publication date: 11-May-2024
  • (2024)A Qualitative Observational Video-Based Study on Perceived Privacy in Social Robots’ Based on Robots Appearances2024 IEEE International Conference on Advanced Robotics and Its Social Impacts (ARSO)10.1109/ARSO60199.2024.10557941(74-79)Online publication date: 20-May-2024
  • (2022)Recognition and analysis of kawaii style for fashion clothing through deep learningHuman-Intelligent Systems Integration10.1007/s42454-022-00042-w4:1-2(11-22)Online publication date: 4-May-2022
  • (2022)A Deep Learning-Based Approach to Facilitate Cross-cultural Kansei DesignCross-Cultural Design. Interaction Design Across Cultures10.1007/978-3-031-06038-0_11(145-160)Online publication date: 16-Jun-2022
  • (2017)IntroductionCuteness Engineering10.1007/978-3-319-61961-3_1(1-31)Online publication date: 31-Oct-2017

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