Ashwin Umathay
ABSTRACT
White label is a term used to refer to products, goods, or services that are produced by one company (producer) and distributed/ shipped, and sold by another company under their own brand/ tag. The original product is created or customized for a client to adhere to the client/ partner's brand identity and visual language.
This paper shares insights of the UX strategy that we need to follow while white-labeling a software product. It also reiterates the fact that any product design including a white-labeling design exercise would be successful only when the business objective, user goals, and technology parameters are well-synchronized.
Index Terms
- User Experience Strategy for white labeling a software product
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