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Designing Interactive Advertisements for Public Displays

Published: 02 May 2017 Publication History

Abstract

Although public displays are increasingly being deployed in everyday situations, they are still mostly used as auto-active information sources. Adding interactivity can help to attract and engage users. We report on the design and in-the-wild evaluation of an interactive advert for a public display in a tourist information center. We evaluate and compare 3 different variants - non-interactive, interaction using body tracking, and interaction using personal mobile devices - with respect to attracting the attention and interaction from passersby. We further compare these variants with an iterated version of the body tracking system with an extended tracking area. Our findings include an unexpected reluctance of passersby to use their mobile device in public, and the increased interactive area for body interaction resulting in increased engagement and spontaneous multi-user interaction, while removing the so-called 'landing effect'. Based on our findings, we suggest guidelines for interactive adverts on public displays.

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    cover image ACM Conferences
    CHI '17: Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems
    May 2017
    7138 pages
    ISBN:9781450346559
    DOI:10.1145/3025453
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    Published: 02 May 2017

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    Author Tags

    1. advertisements
    2. full-body interaction
    3. in-the-wild study
    4. kinect
    5. mobile devices
    6. public display

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    • (2023)Don't Forget to Disinfect: Understanding Technology-Supported Hand Disinfection StationsProceedings of the ACM on Human-Computer Interaction10.1145/36042517:MHCI(1-18)Online publication date: 13-Sep-2023
    • (2023)Yousu: A mythical character robot design for public scene interaction2023 32nd IEEE International Conference on Robot and Human Interactive Communication (RO-MAN)10.1109/RO-MAN57019.2023.10309429(134-140)Online publication date: 28-Aug-2023
    • (2022)The Role of the Self-Presence for Interactive Large Digital Displays: Gesture Interactivity and Mirrored-Self Image for Advertising ContentInternational Journal of Human–Computer Interaction10.1080/10447318.2021.200966838:16(1576-1588)Online publication date: 16-Jan-2022
    • (2021)DesPat: Smartphone-Based Object Detection for Citizen Science and Urban Surveysi-com10.1515/icom-2021-001220:2(125-139)Online publication date: 8-Sep-2021
    • (2021)AmbiDots: An Ambient Interface to Mediate Casual Social Settings through Peripheral InteractionProceedings of the 33rd Australian Conference on Human-Computer Interaction10.1145/3520495.3520504(99-110)Online publication date: 30-Nov-2021
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    • (2021)Users’ Content Memorization in Multi-User Interactive Public DisplaysInternational Journal of Human–Computer Interaction10.1080/10447318.2021.194868638:5(447-455)Online publication date: 6-Jul-2021
    • (2020)Interaction (f)or Recall? Evaluating Recall on Large Screens22nd International Conference on Human-Computer Interaction with Mobile Devices and Services10.1145/3406324.3417605(1-4)Online publication date: 5-Oct-2020
    • (2020)Recognizing Unintentional Touch on Interactive TabletopProceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies10.1145/33810114:1(1-24)Online publication date: 18-Mar-2020
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