Sarah E. Garcia
ABSTRACT
Half-Day course which utilizes both lectures and interactive activities to demonstrate the practical UX research methodology of ethnography. Experts from UEGroup, a Silicon Valley research and design company, will lead an interactive discussion and give practical suggestions for developing ethnographic methodologies including: ensuring how to get the best results, and understanding how to extend learning past the initial visit.
Index Terms
- Practical UX Research Methodologies: Ethnography
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