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Behavioral Model of Online Social Network Users: an Adaptation of Fogg's Behavior Model

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Pedro Henrique Batista Ruas da Silveira,

Cristiane Neri NobreAuthors Info & Claims

IHC '16: Proceedings of the 15th Brazilian Symposium on Human Factors in Computing Systems

Article No.: 40, Pages 1 - 4

https://doi.org/10.1145/3033701.3033742

Published: 04 October 2016 Publication History

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Abstract

Currently, several developers and companies design computational technologies aiming to influence the behavior of the users. However, many attempts of conceivingpersuasive technologies fail to comprehend which factors actually lead to a behavior change. In this article, we introducea novel behavorial model in the context of online social networks,based on Fogg's Behavior Model. The proposed model presentsthe behavior of social network users as a product of two factors: hability to accomplish a given target behavior and the presence of a trigger that leads to it.

References

[1]

Facebook 2012. Facebook Internal Data, 2012. (2012). http://www.slideshare.net/GldyJuan/facebook-latin-america-stats-august-2012.

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[2]

B.J Fogg. 2009. A Behavior Model for Persuasive Design. In Proceedings of the 4th International Conference on Persuasive Technology (Persuasive '09). ACM, New York, NY, USA, Article 40, 7 pages.

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[3]

B.J Fogg and Daisuke Iizawa. 2008. Online Persuasion in Facebook and Mixi: A Cross-Cultural Comparison. In Proceedings of the 3rd International Conference on Persuasive Technology (PERSUASIVE 08). Springer-Verlag, Berlin, Heidelberg, 35--46.

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[4]

B. J. Fogg. 2002. Persuasive Technology: Using Computers to Change What We Think and Do. ACM, New York, NY, USA.

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[5]

Pedro Henrique Batista Ruas, Cristiane Neri Nobre, and Ana Maria Pereira Cardoso. 2014. A Influência das estratégias persuasivas no comportamento dos usuários no Facebook. In Proceedings of the 13th Brazilian Symposium on Human Factors in Computing Systems (IHC '14). Sociedade Brasileira de Computação, Porto Alegre, Brazil, 255--264. http://dl.acm.org/citation.cfm?id=2738055.2738097

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Pedro Henrique Batista Ruas, Luis Enrique Zárate, Ana Maria Cardoso, and Cristiane Neri Nobre. 2015. Caracterização do Comportamento dos Usuários da Rede Social Facebook utilizando Métricas de Redes Complexas e Algoritmos de Clusterização. In 30th Brazilian Symposium on Databases (SBBD '15). Sociedade Brasileira de Computação, Porto Alegre, Brazil.

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R.S. Witte and J.S. Witte. 2004. Statistics. J. Wiley, New Jersey, NJ, USA.

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Cited By

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Du HZhou MLi Y(2022)Research on Museum Online User Classification and Evaluation Model Based on the Fogg’s Behavior ModelDesign, User Experience, and Usability: Design for Emotion, Well-being and Health, Learning, and Culture10.1007/978-3-031-05900-1_1(3-20)Online publication date: 16-Jun-2022
https://doi.org/10.1007/978-3-031-05900-1_1
He XYan HGong X(2019)Gamification Design of Shared Bicycle System Based on Fogg Behavior ModelAdvances in Usability and User Experience10.1007/978-3-030-19135-1_65(662-671)Online publication date: 13-Jun-2019
https://doi.org/10.1007/978-3-030-19135-1_65

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IHC '16: Proceedings of the 15th Brazilian Symposium on Human Factors in Computing Systems

October 2016

431 pages

ISBN:9781450352352

DOI:10.1145/3033701

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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SBC: Sociedade Brasileira de Computação
CNPq: Conselho Nacional de Desenvolvimento Cientifico e Tecn
SIGCHI: ACM Special Interest Group on Computer-Human Interaction
CGIBR: Comite Gestor da Internet no Brazil

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Association for Computing Machinery

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Published: 04 October 2016

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IHC '16

IHC '16: XV Brazilian Symposium on Human Factors in Computing Systems

October 4 - 7, 2016

São Paulo, Brazil

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IHC '16 Paper Acceptance Rate 58 of 158 submissions, 37%;

Overall Acceptance Rate 331 of 973 submissions, 34%

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Du HZhou MLi Y(2022)Research on Museum Online User Classification and Evaluation Model Based on the Fogg’s Behavior ModelDesign, User Experience, and Usability: Design for Emotion, Well-being and Health, Learning, and Culture10.1007/978-3-031-05900-1_1(3-20)Online publication date: 16-Jun-2022
https://doi.org/10.1007/978-3-031-05900-1_1
He XYan HGong X(2019)Gamification Design of Shared Bicycle System Based on Fogg Behavior ModelAdvances in Usability and User Experience10.1007/978-3-030-19135-1_65(662-671)Online publication date: 13-Jun-2019
https://doi.org/10.1007/978-3-030-19135-1_65

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Building social capital with Facebook: Type of network, availability of other media, and social self-efficacy matter#

Online Persuasion in Facebook and Mixi: A Cross-Cultural Comparison

The effects of social media on students' behaviors; Facebook as a case study

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Building social capital with Facebook: Type of network, availability of other media, and social self-efficacy matter^#