Fan Zhang
Cheng Yao
ABSTRACT
As the basic and ubiquitous elements of interfaces, navigation is used to search target information items. Many prior research has shown that how does the navigation placement influence users' visual search efficiency and preference, and owing to the format of navigation is hierarchical navigation in most of e-commerce websites today. So designers need to consider about the navigation configuration. To investigate the effects of navigation design on usersv experience in e-commerce websites, we performed an experimental study to better understand what kind of two-level hierarchical menu layout users preferred, and two factors we controlled were configuration and placement. These data indicate that the manual placement could significantly influence users' preference. And the influence of configuration is significant with navigation placed on the top or left.
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Digital Library
- Cockburn, A., & Gutwin, C. (2009). A predictive model of human performance with scrolling and hierarchical lists. Human--Computer Interaction, 24(3), 273--314. Google ScholarCross Ref
- Roth, S. P., Schmutz, P., Pauwels, S. L., Bargas-Avila, J. A., & Opwis, K. (2010). Mental models for web objects: Where do users expect to find the most frequent objects in online shops, news portals, and company web pages?. Interacting with computers, 22(2), 140--152 Google ScholarDigital Library
Index Terms
- Navigation Configuration and Placement Influences the Visual Search Efficiency and Preference
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