Souad Latorre
ABSTRACT
In product design, several development methods have been used: concurrent engineering, collaboration, participatory design, co-design ... All these methods have a common goal, improve competitiveness and move away from a linear and fragmented "design-manufacture-marketing" process which leads sometimes to failure. "Need-Seekers" companies who engage with costumers and end users often respond to non-expressed needs and are the first to market new products and services. Recent advances suggest design thinking and prospective ergonomics promote creativity and innovation. Design thinking approach implies empathy as an innovation mindset to understand the latent needs of people observed in real settings and prospective ergonomics aims to anticipate future needs, habits and behaviours. In this paper we aim to 1) discuss the benefits and limitations of "design thinking" approach in the field of management of innovative projects 2) propose a dual approach combining the principles of "design thinking" and those of prospective ergonomics to anticipate needs, uses and future behaviours and 3) develop an evaluation method of the efficiency and efficacy of this dual approach.
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