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Behavioral Patterns Mining for Online Time Personalization

Published: 09 July 2017 Publication History

Abstract

Behavioral patterns represent repeating sequences or sets of actions, which website users often perform together. Such patterns can be used to identify user preferences, recommend interesting content to him, etc. For dynamic sites with fast changing content (e.g., news, social networks) we need to recognize such patterns in an online time. In this paper, we introduce a novel method for recognizing behavioral patterns in an online time over a data stream. Main contribution is a combination of global patterns with patterns specific for groups of similar users. We evaluated the method using a personalized recommendation task over datasets from news and e-learning domains and show that the combination of common global and specific group patterns reaches higher recommendation precision than its components used individually.

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Cited By

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  • (2021)Next Likely Behavior: Predicting Individual Actions from Aggregate User Behaviors2021 Second International Conference on Intelligent Data Science Technologies and Applications (IDSTA)10.1109/IDSTA53674.2021.9660806(11-15)Online publication date: 15-Nov-2021

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Published In

cover image ACM Conferences
UMAP '17: Proceedings of the 25th Conference on User Modeling, Adaptation and Personalization
July 2017
420 pages
ISBN:9781450346351
DOI:10.1145/3079628
  • General Chairs:
  • Maria Bielikova,
  • Eelco Herder,
  • Program Chairs:
  • Federica Cena,
  • Michel Desmarais
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 09 July 2017

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Author Tags

  1. behavioral patterns
  2. clustering
  3. data stream
  4. frequent itemsets
  5. personalized recommendation
  6. web site adaptation

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  • Extended-abstract

Funding Sources

  • Slovak Research and Development Agency
  • Scientific Grant Agency of the Slovak Republic

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UMAP '17
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UMAP '17 Paper Acceptance Rate 29 of 80 submissions, 36%;
Overall Acceptance Rate 162 of 633 submissions, 26%

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UMAP '25

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  • (2021)Next Likely Behavior: Predicting Individual Actions from Aggregate User Behaviors2021 Second International Conference on Intelligent Data Science Technologies and Applications (IDSTA)10.1109/IDSTA53674.2021.9660806(11-15)Online publication date: 15-Nov-2021

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