Masashi Ueda
ABSTRACT
The e-book market in Japan is growing in this decade and according to Impress R&D this tendency will be continue. In this paper, we collected 3,000 samples in March 2016 by online survey and found a tendency of consumption of e-book by Japanese. In this paper we found 1) attachment to physical objects in Japanese consumers, 2) high MWTP for device and providers.
- Atchariyachanvanich, Okada, and Sonehara (2008), 'Theoretical model of internet shopping: evidence from a survey in Japan', International Journal of Electronic Customer Relationship Management 2(1), pp. 16--33.Google Scholar
Cross Ref
- Competition Policy Research Centre, Fair Trade Commission, Japan (2013). "A research on the Japanese e-book Fair Trade Commission". (in Japanese).Google Scholar
- IFPI (2013), 'Global Music Report 2012'.Google Scholar
- Impress Research Institute (2016), 'E-book business Research Report 2016', IRI (in Japanese).Google Scholar
- Ueda (2016), 'A Comparative Study on Business Model of Distribution in Japan', Journal of Business and Economics, Vol. 7, No. 7, pp. 1111--1117.Google Scholar
Index Terms
- A conjoint analysis of Japanese online distribution markets -a study based on 3,000 web survey
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