Designing for delight

Delightful user experiences (UX) create memorable products and generate brand love. Mobile technology allows for UX theatric affordances such as animations, transitions and gestures that can craft macro and micro feature delight. Mobile experiences crafted by companies such as Google, Facebook, KakaoTalk and Uber integrate fun and surprises into their products in an attempt to develop an emotional connection with their users. This talk unpacks what constitutes UX delight, the psychology behind emotional design, how to create a culture that supports building not just usable and simple products but magical ones, and methods to measure the impact of delight on user success and brand perception.