Since 2007, the PATCH workshop series have been a gathering place for researchers and professionals from various countries and institutions to discuss the topics of digital access to Cultural Heritage and specifically the personalization aspects of this process. Due to this rich history, the reach of the PATCH workshop in various research communities is extensive. PATCH 2017 is another link in the long chain of PATCH events and we hope that it will point out future research challenges and directions and its success will pave the way to future events. Following the successful series of PATCH workshops, PATCH 2017 is organized as the meeting point between state of the art cultural heritage research and personalization -- using any kind of technology, while focusing on ubiquitous and adaptive scenarios, to enhance the personal experience in cultural heritage sites. The workshop is aimed at bringing together researchers and practitioners who are working on various aspects of cultural heritage and are interested in exploring the potential of state of the art of personalized approaches that may enhance the CH visit experience. In this edition we received 7 submissions, 2 full papers (28%), 3 short papers (42%), 1 demo paper (14%), and 1 position paper (14%). To select the workshop papers a peer-review process was carried out. At least three members of the Program Committee (which is listed below) were assigned to each paper. As result, we have accepted all the papers, and downgraded 1 short paper to position paper. The 2017 workshop includes contributions covering diverse research aspects, such as: advanced brain informatics and IoT approaches to understand museum visitors' behavior or to personalize their visits; novel models for information retrieval, information visualization and automated personalized content generation, social recommendation of CH information based on Linked Open Data; and a study of the interplay among human cognitive processing differences and cultural heritage activities towards gaming experience and performance. We believe that this is a nice spectrum of topics and we wish you to enjoy reading the workshop proceedings. The contributions collected in this workshop reflect these topics.