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Understanding Mobile Application Usage During the 2014 FIFA World Cup

Published: 17 October 2017 Publication History

Abstract

Understanding how users consume mobile services during large events is a key factor in the improvement of the provided services. In 2014, Brazil hosted the FIFA World Cup, one of the biggest events in the world. The objective of this work is to exploit mobile data to discover important insights on how Brazilians accessed mobile applications during this event. The dataset studied here is composed of mobile application usage records collected during 2014 by a software agent installed on smartphones of 5,342 Brazilians. The results reveal interesting findings regarding how mobile accesses differ during the matches in comparison with ordinary days.

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cover image ACM Other conferences
WebMedia '17: Proceedings of the 23rd Brazillian Symposium on Multimedia and the Web
October 2017
522 pages
ISBN:9781450350969
DOI:10.1145/3126858
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Sponsors

  • SBC: Brazilian Computer Society
  • CNPq: Conselho Nacional de Desenvolvimento Cientifico e Tecn
  • CGIBR: Comite Gestor da Internet no Brazil
  • CAPES: Brazilian Higher Education Funding Council

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 17 October 2017

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Author Tags

  1. large-scale event
  2. mobile device
  3. user behavior

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  • Short-paper

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Webmedia '17
Sponsor:
  • SBC
  • CNPq
  • CGIBR
  • CAPES
Webmedia '17: Brazilian Symposium on Multimedia and the Web
October 17 - 20, 2017
RS, Gramado, Brazil

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WebMedia '17 Paper Acceptance Rate 38 of 138 submissions, 28%;
Overall Acceptance Rate 270 of 873 submissions, 31%

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