research-article

VRShop: A Mobile Interactive Virtual Reality Shopping Environment Combining the Benefits of On- and Offline Shopping

Authors:

Marco Speicher,

Sebastian Cucerca,

Antonio KrügerAuthors Info & Claims

Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies, Volume 1, Issue 3

Article No.: 102, Pages 1 - 31

https://doi.org/10.1145/3130967

Published: 11 September 2017 Publication History

Abstract

In this work, we explored the main characteristics of on- and offline shops with regard to customer shopping behavior and frequency. Thus, we designed and implemented an immersive virtual reality (VR) online shopping environment. We tried to maintain the benefits of online shops, like search functionality and availability, while simultaneously focusing on shopping experience and immersion. By touching the third dimension, VR provides a more advanced form of visualization, which can increase the customer’s satisfaction and thus shopping experience. We further introduced the Virtual Reality Shopping Experience (VRSE) model based on customer satisfaction, task performance and user preference. A case study of a first VR shop prototype was conducted and evaluated with respect to the VRSE model. The results showed that the usability and user experience of our system is above average overall. In summary, searching for a product in a WebVR online shop using speech input in combination with VR output proved to be the best regarding user performance (speed, error rate) and preference (usability, user experience, immersion, motion sickness).

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Cited By

Kim HJeong SKim S(2025)Comparative Analysis of Product Information Provision Methods: Traditional E-Commerce vs. 3D VR ShoppingApplied Sciences10.3390/app1504208915:4(2089)Online publication date: 17-Feb-2025
https://doi.org/10.3390/app15042089
원 유장 세심 영이 유(2024)가상 패션 매장에서 친환경 소비 메시지의 설득 효과Journal of the Korean Society of Clothing and Textiles10.5850/JKSCT.2024.48.6.121148:6(1211-1225)Online publication date: 31-Dec-2024
https://doi.org/10.5850/JKSCT.2024.48.6.1211
Grande RAlbusac JVallejo DGlez-Morcillo CCastro-Schez J(2024)Performance Evaluation and Optimization of 3D Models from Low-Cost 3D Scanning Technologies for Virtual Reality and Metaverse E-CommerceApplied Sciences10.3390/app1414603714:14(6037)Online publication date: 10-Jul-2024
https://doi.org/10.3390/app14146037
Show More Cited By

Index Terms

VRShop: A Mobile Interactive Virtual Reality Shopping Environment Combining the Benefits of On- and Offline Shopping
1. Human-centered computing
  1. Interaction design
    1. Interaction design process and methods
      1. User centered design

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cover image Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies

Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies Volume 1, Issue 3

September 2017

2023 pages

EISSN:2474-9567

DOI:10.1145/3139486

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Copyright © 2017 ACM.

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Publication History

Published: 11 September 2017

Accepted: 01 June 2017

Revised: 01 May 2017

Received: 01 February 2017

Published in IMWUT Volume 1, Issue 3

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Cited By

Kim HJeong SKim S(2025)Comparative Analysis of Product Information Provision Methods: Traditional E-Commerce vs. 3D VR ShoppingApplied Sciences10.3390/app1504208915:4(2089)Online publication date: 17-Feb-2025
https://doi.org/10.3390/app15042089
원 유장 세심 영이 유(2024)가상 패션 매장에서 친환경 소비 메시지의 설득 효과Journal of the Korean Society of Clothing and Textiles10.5850/JKSCT.2024.48.6.121148:6(1211-1225)Online publication date: 31-Dec-2024
https://doi.org/10.5850/JKSCT.2024.48.6.1211
Grande RAlbusac JVallejo DGlez-Morcillo CCastro-Schez J(2024)Performance Evaluation and Optimization of 3D Models from Low-Cost 3D Scanning Technologies for Virtual Reality and Metaverse E-CommerceApplied Sciences10.3390/app1414603714:14(6037)Online publication date: 10-Jul-2024
https://doi.org/10.3390/app14146037
Bilquise GShaalan KAlKhatib M(2024)Evaluation of Virtual Commerce Applications for the Metaverse Using Spherical Linear Diophantine‐Based Modeling ApproachHuman Behavior and Emerging Technologies10.1155/2024/45719592024:1Online publication date: 13-Aug-2024
https://doi.org/10.1155/2024/4571959
Zhan YNakajima TSakai TIshita EOhshima HHasibi FMao JJose J(2024)Effect of Presentation Methods on User Experiences and Perception in VR Shopping Recommender SystemsProceedings of the 2024 Annual International ACM SIGIR Conference on Research and Development in Information Retrieval in the Asia Pacific Region10.1145/3673791.3698430(241-248)Online publication date: 8-Dec-2024
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Sun YZhan YNakajima T(2024)Investigating User Experience in Virtual Goods Shopping through a VR Diegetic In-Game StoreProceedings of the 2024 International Conference on Advanced Visual Interfaces10.1145/3656650.3656670(1-5)Online publication date: 3-Jun-2024
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Chen LQin KYou JZhang TZhang YZhou TZhen Y(2024)Interactive 3D Product Information Design in Virtual Reality Shopping ApplicationJournal of Computing and Information Science in Engineering10.1115/1.406506024:5Online publication date: 27-Mar-2024
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Zhan YSun YNakajima T(2024)Exploring the Efficient and Hedonic Shopping: A Comparative Study of In-Game VR Stores2024 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops (VRW)10.1109/VRW62533.2024.00212(831-832)Online publication date: 16-Mar-2024
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Peschel AFrank DBlumenkranz DSteinmann S(2024)Visual fidelity in the metaverse matters for memory performanceTechnological Forecasting and Social Change10.1016/j.techfore.2024.123511205(123511)Online publication date: Aug-2024
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Chen HLi HPirkkalainen H(2024)How extended reality influences e-commerce consumers: A literature reviewElectronic Commerce Research and Applications10.1016/j.elerap.2024.10140465(101404)Online publication date: May-2024
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