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Application of beacon technology for enhanced customer engagement in insurance companies

Published: 27 November 2017 Publication History

Abstract

Enriched customer engagement is an inevitability when considering an enormous growth of every industry, and certainly, insurance is not an exception. With the rapid development of digital technologies and competitiveness between companies in the same industry or with alternative industries, businesses tend to excite their customers to obtain the competitive advantage. Conversely, with the understanding of the competitiveness of businesses, customers change their expectation and demand for a better service and engagement. As a result, digital technologies such as Bluetooth Low Energy Beacon technology overruled the existing methods of customer engagement. Though there are a lot of businesses which have adapted beacon technology to enhance customer engagement, there is lack of evidence of its adaptation in the insurance sector. Therefore, this paper aims to use beacon technology to enhance the customer engagement in insurance companies.

References

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Hannah Augur. 2017. Beacon Technology 2017 Forecast: 7 Experts Share Their Thoughts. (2017). https://kontakt.io/blog/beacons-2017-forecast-7-experts-share-their-thoughts/
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Rian Boden. 2016. Swedish amusement park installs BLE beacons. (2016). https://www.nfcworld.com/2016/03/01/342814/swedish-amusement-park-installs-ble-beacons/
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H.O. Maycotte. 2015. Beacon Technology: The Where, What, Who, How and Why. (2015). https://www.forbes.com/sites/homaycotte/2015/09/01/beacon-technology-the-what-who-how-why-and-where/
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  • (2022)Insurance in the Industry 4.0 environment: A literature review, synthesis, and research agendaAustralian Journal of Management10.1177/0312896222113245849:2(290-312)Online publication date: 2-Nov-2022

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cover image ACM Conferences
SA '17: SIGGRAPH Asia 2017 Mobile Graphics & Interactive Applications
November 2017
116 pages
ISBN:9781450354103
DOI:10.1145/3132787
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 27 November 2017

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Author Tags

  1. android
  2. bluetooth beacon
  3. iOS
  4. insurance
  5. mobile application

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SA '17
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SA '17: SIGGRAPH Asia 2017
November 27 - 30, 2017
Bangkok, Thailand

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Overall Acceptance Rate 178 of 869 submissions, 20%

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Cited By

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  • (2022)Insurance in the Industry 4.0 environment: A literature review, synthesis, and research agendaAustralian Journal of Management10.1177/0312896222113245849:2(290-312)Online publication date: 2-Nov-2022

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