Yanling Xiao
ABSTRACT
Reputation is an important intangible asset, while reputation assessment makes a significant function in the process of choosing corporate collaborators. With technology improvements in internet, the management built by Supply and Demand Network has become reality. In this work a reputation assessment system was developed through qualification of reputation. Validation of reliability of the assessment system had been done. Moreover, the extended model of reputation assessment was developed by taking frequency, amount and timeliness of the transaction. At last, the paper built a chart for collaborator selection using reputation assessment model, and stated related issues during using reputation assessment system. This work also provided a theoretical and practical fundamental for future studies of reputation assessment.
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