Zihan Wang
ABSTRACT
In personalized recommendation, candidate generation plays an infrastructural role by retrieving candidates out of billions of items. During this process, substitutes and complements constitute two main classes of retrieved candidates: substitutable products are interchangeable, whereas complementary products might be purchased together by users. Discriminating substitutable and complementary products is playing an increasingly important role in e-commerce portals by affecting the performance of candidate generation, e.g., when a user has browsed a t-shirt, it is reasonable to retrieve similar t-shirts, i.e., substitutes; whereas if the user has already purchased one, it would be better to retrieve trousers, hats or shoes, as complements of t-shirts. In this paper, we propose a path-constrained framework (PMSC) for discriminating substitutes and complements. Specifically, for each product, we first learn its embedding representations in a general semantic space. Thereafter, we project the embedding vectors into two separate spaces via a novel mapping function. In the end, we incorporate each embedding with path-constraints to further boost the discriminative ability of the model. Extensive experiments conducted on two e-commerce datasets show the effectiveness of our proposed method.
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Index Terms
- A Path-constrained Framework for Discriminating Substitutable and Complementary Products in E-commerce
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