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Persuasion strategies in mobile systems: a case study of Facebook application

Published: 23 October 2017 Publication History

Abstract

The use of mobile devices has grown more and more. To retain customers and stay in the market, companies need to innovate and adapt to a new model: mobile persuasive technology. With social networks this is no different. Currently, Facebook is the most used social network. Knowing this, this work made a survey of the persuasive principles applied to computational systems, more specifically to mobile systems, since they are considered a source of influence that is with the user all the time. As a case study, the persuasive strategies adopted by Facebook in its mobile application are identified. The results of this research contribute to the design area of persuasive social networks, collaborating to the development of applications with greater probability of success.

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  • (2024)Persuasive Technology for Managing the Routine of Families with Children and Adolescents with ADHD: A User-Centered ApproachProceedings of the XXIII Brazilian Symposium on Human Factors in Computing Systems10.1145/3702038.3702101(1-16)Online publication date: 7-Oct-2024

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  1. Persuasion strategies in mobile systems: a case study of Facebook application

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      cover image ACM Other conferences
      IHC '17: Proceedings of the XVI Brazilian Symposium on Human Factors in Computing Systems
      October 2017
      622 pages
      ISBN:9781450363778
      DOI:10.1145/3160504
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

      In-Cooperation

      • UDESC: Santa Catarina State University
      • Springer
      • SBC: Sociedade Brasileira de Computação
      • ACM: Association for Computing Machinery
      • UFSCar: Federal University of São Carlos
      • CAPES: Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
      • UFPR: Universidade Federal do Paraná
      • CNPq: Conselho Nacional de Desenvolvimento Cientifico e Tecn
      • CGIBR: Comite Gestor da Internet no Brazil
      • OU: The Open University

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      Published: 23 October 2017

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      Author Tags

      1. Facebook
      2. Online Social Networks
      3. Persuasion

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      IHC '17 Paper Acceptance Rate 66 of 184 submissions, 36%;
      Overall Acceptance Rate 331 of 973 submissions, 34%

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      View all
      • (2024)Persuasive Technology for Managing the Routine of Families with Children and Adolescents with ADHD: A User-Centered ApproachProceedings of the XXIII Brazilian Symposium on Human Factors in Computing Systems10.1145/3702038.3702101(1-16)Online publication date: 7-Oct-2024

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