research-article

Money Drives: Can Monetary Incentives based on Real-Time Monitoring Improve Driving Behavior?

Authors:

Yehoshua Shuki Cohen,

Erez ShmueliAuthors Info & Claims

Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies, Volume 1, Issue 4

Article No.: 131, Pages 1 - 22

https://doi.org/10.1145/3161417

Published: 08 January 2018 Publication History

Abstract

This paper examines the effectiveness of monetary incentives based on real-time monitoring as means to improve driving behavior of company car drivers. We conducted a 5-months 60-drivers field study with one of the largest public transportation companies in Israel. Driving behavior was measured continuously using In-Vehicle Data Recorders (IVDR) that were pre-installed in the vehicles, enabling naturalistic, objective and concise measurements. The driving behavior measurements were then used to examine two different monetary incentive schemes: (1) a simple individual incentive scheme where each driver was rewarded based on his own improvement in driving behavior, and (2) a peer-reward scheme where each driver was rewarded based on the improvement of his peers. Drivers were also provided with daily feedback about their improvement and the reward they gained using text messages and a dedicated smartphone app. We find that the two incentive schemes presented an average improvement of 25% in driving behavior, whereas the control group (that did not use any monetary incentive) presented no improvement at all. Surprisingly and in contrast to the reported superiority of the peer-reward scheme in previous studies, we find the individual scheme to perform better in our setting (31% vs. 15% improvement). Finally, we find that the monetary incentive schemes were able to reduce fuel consumption significantly, suggesting that such incentives can serve as a sustainable mechanism for improving driving behavior in real-world applications.

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Cited By

Choi WLee U(2023)Loss-Framed Adaptive Microcontingency Management for Preventing Prolonged Sedentariness: Development and Feasibility StudyJMIR mHealth and uHealth10.2196/4166011(e41660)Online publication date: 27-Jan-2023
https://doi.org/10.2196/41660
Masello LSheehan BMurphy FCastignani GMcDonnell KRyan C(2021)From Traditional to Autonomous Vehicles: A Systematic Review of Data AvailabilityTransportation Research Record: Journal of the Transportation Research Board10.1177/036119812110575322676:4(161-193)Online publication date: 3-Dec-2021
https://doi.org/10.1177/03611981211057532
El hafidy ARachad TIdri AZellou A(2021)Gamified Mobile Applications for Improving Driving BehaviorMobile Information Systems10.1155/2021/66770752021Online publication date: 1-Jan-2021
https://dl.acm.org/doi/10.1155/2021/6677075
Show More Cited By

Index Terms

Money Drives: Can Monetary Incentives based on Real-Time Monitoring Improve Driving Behavior?
1. Information systems
  1. Information systems applications

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cover image Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies

Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies Volume 1, Issue 4

December 2017

1298 pages

EISSN:2474-9567

DOI:10.1145/3178157

Issue’s Table of Contents

Copyright © 2018 ACM.

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Publication History

Published: 08 January 2018

Accepted: 01 October 2017

Revised: 01 August 2017

Received: 01 May 2017

Published in IMWUT Volume 1, Issue 4

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Cited By

Choi WLee U(2023)Loss-Framed Adaptive Microcontingency Management for Preventing Prolonged Sedentariness: Development and Feasibility StudyJMIR mHealth and uHealth10.2196/4166011(e41660)Online publication date: 27-Jan-2023
https://doi.org/10.2196/41660
Masello LSheehan BMurphy FCastignani GMcDonnell KRyan C(2021)From Traditional to Autonomous Vehicles: A Systematic Review of Data AvailabilityTransportation Research Record: Journal of the Transportation Research Board10.1177/036119812110575322676:4(161-193)Online publication date: 3-Dec-2021
https://doi.org/10.1177/03611981211057532
El hafidy ARachad TIdri AZellou A(2021)Gamified Mobile Applications for Improving Driving BehaviorMobile Information Systems10.1155/2021/66770752021Online publication date: 1-Jan-2021
https://dl.acm.org/doi/10.1155/2021/6677075
Grimberg EBotzer AMusicant O(2020)Smartphones vs. in-vehicle data acquisition systems as tools for naturalistic driving studies: A comparative reviewSafety Science10.1016/j.ssci.2020.104917131(104917)Online publication date: Nov-2020
https://doi.org/10.1016/j.ssci.2020.104917

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