Jiaming Fang
ABSTRACT
The growing popularity of smartphone has changed the way of service operations and delivery in the travel and tourism industry. Mobile applications for travel information and activities in recent years proliferate rapidly and now have actually become a necessary travel kit for almost everyone. Thus, understanding the contributing factor of users' adoption intention of mobile travel apps is critically important for researchers and practitioners. However, there is little empirical research on what factors may drive customers' mobile travel apps adoption. The purpose of this study is to propose a research model based on perceived characteristics of innovation framework (PCI) and software quality model to identify the antecedents of mobile travel app adoption. This study uses survey data from 804 tourists and structural equation modeling (SEM) to empirically assess the research model. The results show that relative advantage, compatibility, ease of use, time convenience, social interaction, UI aesthetic and portability can positively influence uses' adoption intention through attitude and involvement. Our findings provide important theoretical contributions and implications for travel-related companies operations and travel app software design.
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Index Terms
- Mobile Travel Apps' Adoption: Integrating Perceived Characteristics of Innovation and Software Quality
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