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A study on gaze guidance using artificial color shifts

Published: 29 May 2018 Publication History

Abstract

In Web or digital signage, content providers want to guide users' attention to the intended regions. Using active visual stimuli, such as animated or flashing objects, is effective for gaze guidance; however, it has been reported that such an approach often results in unpleasant feelings for users. This paper proposed a new method for gaze guidance using artificial color shifts that does not induce unpleasant feelings in the user. We created an image filter that separates the image in three layers, i.e., cyan, magenta, and yellow, and slightly shifted each layer the left, right, and down, respectively. The filter was applied to the entire image except the region where the user's gaze was to be guided. We conducted experiments using a gaze tracker. The experimental results showed that the proposed method can guide the user's gaze to a particular region with less unpleasant feelings.

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Cited By

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  • (2024)Flicker Augmentations: Rapid Brightness Modulation for Real-World Visual Guidance using Augmented RealityProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642085(1-19)Online publication date: 11-May-2024
  • (2022)Look over there! Investigating Saliency Modulation for Visual Guidance with Augmented Reality GlassesProceedings of the 35th Annual ACM Symposium on User Interface Software and Technology10.1145/3526113.3545633(1-15)Online publication date: 29-Oct-2022
  • (2020)A Survey of Digital Eye Strain in Gaze-Based Interactive SystemsACM Symposium on Eye Tracking Research and Applications10.1145/3379155.3391313(1-12)Online publication date: 2-Jun-2020
  • Show More Cited By

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cover image ACM Conferences
AVI '18: Proceedings of the 2018 International Conference on Advanced Visual Interfaces
May 2018
430 pages
ISBN:9781450356169
DOI:10.1145/3206505
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 29 May 2018

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Author Tags

  1. color shift
  2. eye tracking
  3. gaze guidance
  4. gaze interaction
  5. visual guidance

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  • Short-paper

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AVI '18
AVI '18: 2018 International Conference on Advanced Visual Interfaces
May 29 - June 1, 2018
Grosseto, Castiglione della Pescaia, Italy

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AVI '18 Paper Acceptance Rate 19 of 77 submissions, 25%;
Overall Acceptance Rate 128 of 490 submissions, 26%

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Cited By

View all
  • (2024)Flicker Augmentations: Rapid Brightness Modulation for Real-World Visual Guidance using Augmented RealityProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642085(1-19)Online publication date: 11-May-2024
  • (2022)Look over there! Investigating Saliency Modulation for Visual Guidance with Augmented Reality GlassesProceedings of the 35th Annual ACM Symposium on User Interface Software and Technology10.1145/3526113.3545633(1-15)Online publication date: 29-Oct-2022
  • (2020)A Survey of Digital Eye Strain in Gaze-Based Interactive SystemsACM Symposium on Eye Tracking Research and Applications10.1145/3379155.3391313(1-12)Online publication date: 2-Jun-2020
  • (2020)Automatic Generation of Diegetic Guidance in Cinematic Virtual Reality2020 IEEE International Symposium on Mixed and Augmented Reality (ISMAR)10.1109/ISMAR50242.2020.00087(600-607)Online publication date: Nov-2020
  • (2018)Gaze navigation in the real world by changing visual appearance of objects using projector-camera systemProceedings of the 24th ACM Symposium on Virtual Reality Software and Technology10.1145/3281505.3281537(1-5)Online publication date: 28-Nov-2018

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