Bruce C. Herniter
ABSTRACT
Employers are more concerned than ever with effective hiring. Business competes for personnel in a dynamic employment market; securing the best prospective employee requires dedicated use of parallel networking channels to identify applicants of interest. One channel is interpersonal and is highly favored, carrying the power of interpersonal trust in the form of recommendations from "known others." Applicants and employers, alike, favor strong personal connections when it comes to evaluating opportunities and prospects. The other channel is intermediated, and characterizes the confused conventional knowledge notion that online social media are effective channels through which applicants can influence employers. The true state of this channel's effect lies more in the employer's ability to use online social media as a filtering and qualifying mechanism to vet employees in advance of considering whether to engage in further interactions toward employment.
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Index Terms
- The Flip Side of the Coin: Employer Social Networking to Find Job Seekers
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