research-article

Does the Public Still Look at Public Displays?: A Field Observation of Public Displays in the Wild

Authors:

Martin Tomitsch,

Judy KayAuthors Info & Claims

Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies, Volume 2, Issue 2

Article No.: 73, Pages 1 - 24

https://doi.org/10.1145/3214276

Published: 05 July 2018 Publication History

Abstract

Public displays are widely used for displaying information in public space, such as shopping centres. They are typically programmed to display advertisements or general information about the space in which they are situated. Due to recent advances in technology, public displays are becoming ubiquitous in space around cities and can potentially enable new interactions with public space. However, despite these advances, research reports that public displays are often found to be: (1) generally irrelevant to the space in which they are situated; and (2) ignored by passers-by. Although much research has focused on tackling these issues, a gap remains regarding knowledge about how public displays in the wild are currently being used at a time when people are increasingly relying on their smartphones as a main source for accessing information and for connecting with others. The study reported in this article aims to address this gap by presenting new insights about the current practices of non-research public displays and their role in a hyperconnected society. To achieve this, we provide results from a field observation study of non-research public displays and contextualise our findings within an analysis of related work. This article makes three main contributions: (1) identifying how user engagement with public displays has changed over the past 10 years; (2) understanding how the pervasiveness of smartphones and other connected devices has modified whether users notice public displays and their interactions with public displays; and (3) outlining design recommendations and opportunities towards making public displays more relevant in a hyperconnected society.

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Index Terms

Does the Public Still Look at Public Displays?: A Field Observation of Public Displays in the Wild
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. HCI design and evaluation methods
      1. Field studies

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cover image Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies

Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies Volume 2, Issue 2

June 2018

741 pages

EISSN:2474-9567

DOI:10.1145/3236498

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Copyright © 2018 ACM.

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Publication History

Published: 05 July 2018

Accepted: 01 April 2018

Revised: 01 April 2018

Received: 01 February 2018

Published in IMWUT Volume 2, Issue 2

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Tanaka KOkafuji YIwamoto T(2024)Popping-Up Poster: A Pin-Based Promotional Poster Device for Engaging Customers through Physical Shape TransformationProceedings of the ACM on Human-Computer Interaction10.1145/36981388:ISS(283-300)Online publication date: 24-Oct-2024
https://dl.acm.org/doi/10.1145/3698138
Cao QZhang JFan SRong JQi MDuan ZZhao PLiu LZhou ZChen W(2024)NearFetch: Enhancing Touch-Based Mobile Interaction on Public Displays with an Embedded Programmable NFC ArrayProceedings of the 26th International Conference on Multimodal Interaction10.1145/3678957.3685749(234-243)Online publication date: 4-Nov-2024
https://dl.acm.org/doi/10.1145/3678957.3685749
Sayffaerth CRasch JMüller F(2024)“Tele” Me More: Using Telepresence Charades to Connect Strangers and Exhibits in Different MuseumsExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3650834(1-8)Online publication date: 11-May-2024
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Pattakos AZidianakis ESifakis MRoulios MPartarakis NStephanidis C(2023)Digital Interaction with Physical Museum ArtifactsTechnologies10.3390/technologies1103006511:3(65)Online publication date: 25-Apr-2023
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Zhang-Kennedy LAziz SOluwadare OPan LWu ZLamorea SLi SSun MMäkelä V(2023)Passenger Perceptions, Information Preferences, and Usability of Crowding Visualizations on Public Displays in Transit Stations and VehiclesProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3581241(1-15)Online publication date: 19-Apr-2023
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Ino SKomuro TOgawa K(2022)Investigation of Advertising Performance by Image Effects in Interactive Digital Signageインタラクティブデジタルサイネージにおける映像エフェクトの違いによる広告効果の検証The Journal of The Institute of Image Information and Television Engineers10.3169/itej.76.29776:2(297-303)Online publication date: 2022
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