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“I knew that, I was just testing you”: Understanding Older Adults’ Impression Management Tactics During Usability Studies

Published: 05 September 2018 Publication History

Abstract

Research has shown that participants often engage in impression management (IM) to present themselves in a favorable way, out of desire to increase self-esteem or enhance how others perceive them. This tendency has also been shown to affect the validity and reliability of studies. Yet, little is known about how older adults’ IM efforts influence the process of usability studies, even though the literature suggests that individuals perform more IM as they age, possibly to avoid negative stereotypes of ageing. Through a mixed-methods approach, we conducted two exploratory usability studies with older adults (65+). We found that participants performed a range of IM tactics including supplication (i.e., portraying oneself as weak or dependent to obtain help) and exemplification (i.e., doing more than is necessary). We discuss how IM tactics influence the study and define strategies to manage them.

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      cover image ACM Transactions on Accessible Computing
      ACM Transactions on Accessible Computing  Volume 11, Issue 3
      Special Issue on Fabrication Technologies and Do-It-Yourself Accessibility and Regular Papers
      September 2018
      156 pages
      ISSN:1936-7228
      EISSN:1936-7236
      DOI:10.1145/3271479
      Issue’s Table of Contents
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Publication History

      Published: 05 September 2018
      Accepted: 01 May 2018
      Revised: 01 April 2018
      Received: 01 October 2017
      Published in TACCESS Volume 11, Issue 3

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      Author Tags

      1. Impression management
      2. older adults
      3. usability evaluation

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      Cited By

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      • (2023)Granfluencers on TikTok: Factors linked to positive self-portrayals of older adults on social mediaPLOS ONE10.1371/journal.pone.028028118:2(e0280281)Online publication date: 7-Feb-2023
      • (2023)Mind and Body: The Complex Role of Social Resources in Understanding and Managing Depression in Older AdultsProceedings of the ACM on Human-Computer Interaction10.1145/35795077:CSCW1(1-25)Online publication date: 16-Apr-2023
      • (2022)A Comprehensive Analysis of Healthcare Websites Usability Features, Testing Techniques and IssuesIEEE Access10.1109/ACCESS.2022.319337810(97701-97718)Online publication date: 2022
      • (2021)Investigating Best Practices for Remote Summative Usability Testing with People with Mild to Moderate DementiaACM Transactions on Accessible Computing10.1145/346094214:3(1-26)Online publication date: 21-Jul-2021
      • (2021)Design guidelines and usability for cognitive stimulation through technology in Mexican older adultsInformatics for Health and Social Care10.1080/17538157.2021.1941973(1-17)Online publication date: 23-Jun-2021
      • (2021)Managing a positive impression: Self-presentation among octogenariansJournal of Aging Studies10.1016/j.jaging.2021.10096859(100968)Online publication date: Dec-2021
      • (2019)Gender and Help Seeking by Older Adults When Learning New TechnologiesProceedings of the 21st International ACM SIGACCESS Conference on Computers and Accessibility10.1145/3308561.3353807(136-142)Online publication date: 24-Oct-2019
      • (2019)Usability Is Ageless: Conducting Usability Tests with Older AdultsAgeing and Digital Technology10.1007/978-981-13-3693-5_7(99-114)Online publication date: 9-Jan-2019

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