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Five E's: reflecting on the design of recommendations

Published: 27 September 2018 Publication History

Abstract

Many case studies illustrate unintended consequences of well-intentioned systems. We have seen problems caused by information "filter bubbles"; problems caused by inappropriate, discriminatory or outright dangerous recommendations; issues of poor data quality leading to erroneous conclusions; and lack of clear methods, techniques, and tools for understanding how systems work and how to undo or reverse problems that have been caused.
These events, case studies, and stories have led to calls for what I call the three E's of accountability in application, product, system, and service offerings - that they be more Explainable, Equitable, and Ethical. I'd like to raise two more critical E's in socio-technical system design and development processes: Expedience and Exigence. It is critical that we address these two if we are going to realize the call for the first three E's.
In this talk, I will reflect on the nature of recommendation through the lens of these 5 E's to kick-start a conversation about recommendation 'design'. I will draw on the psychology of human information processing, reasoning, and decision making, and will share observations, anecdotes, and cautionary tales to motivate some directions forward for recommendation and recommender design. I will then invite us to discuss: What, concretely, can researchers, developers, and designers do to address the 5 E's?

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MP4 File (p1-churchill.mp4)

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cover image ACM Conferences
RecSys '18: Proceedings of the 12th ACM Conference on Recommender Systems
September 2018
600 pages
ISBN:9781450359016
DOI:10.1145/3240323
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 27 September 2018

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  • Invited-talk

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RecSys '18
Sponsor:
RecSys '18: Twelfth ACM Conference on Recommender Systems
October 2, 2018
British Columbia, Vancouver, Canada

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RecSys '18 Paper Acceptance Rate 32 of 181 submissions, 18%;
Overall Acceptance Rate 254 of 1,295 submissions, 20%

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