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Study on the Impact of Experiential Products' Online Reviews on College Students' Purchasing Intention a Case Study of Taobao.com

Authors:

Juan Wang,

Kai XiongAuthors Info & Claims

ICEBT '18: Proceedings of the 2018 2nd International Conference on E-Education, E-Business and E-Technology

Pages 89 - 92

https://doi.org/10.1145/3241748.3241750

Published: 05 July 2018 Publication History

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ICEBT '18: Proceedings of the 2018 2nd International Conference on E-Education, E-Business and E-Technology

Study on the Impact of Experiential Products' Online Reviews on College Students' Purchasing Intention a Case Study of Taobao.com

Pages 89 - 92

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Abstract

With the development of Internet and e-commerce, online shopping has become one of the main consumption ways. In recent years, effects of online reviews for consumer consumption intention and consumer decision-making are the research focus of many scholars at home and abroad. In this paper, taking taobao.com as an example, the research of four dependent variables influencing on college students' consumption intention, namely the quality of online reviews, the emotional tendencies of online reviews, number of pictures of online reviews and online commentators' credit of online reviews, is implemented by the questionnaire. Research shows that the number of online reviews and the picture quality of online reviews have a positive impact on students' consumption intention, and emotional tendencies and online commentators' credit have not a positive impact on college students' consumption intention. In view of the research conclusion, this paper finally puts forward some feasible suggestions for Taobao.com platform.

References

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Zhou Jinjin (2010). The influence of online customer reviews on consumers' purchase decisions {D}, Master Thesis of Zhejiang University.

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Zhang Yanhui, Li Zongwei, Zhao Yichen. (2007). The impact of information quality based on Taobao reviews on the usefulness of online reviews {J}, Journal of Management, 2017(1):77--85

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Li Jie, Zhang Xiangqian, Chen Weijun, Liu Pu (2014). Customer review elements of C2C e-commerce apparel and their impact on satisfaction {J}, Journal of Management, 2014 (02):261--266

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Zhen Xiaoping (2008). An empirical study of the influence of online reviews on online consumer purchase decisions {D}, Master Thesis of Renmin University of China.

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Chava SNti IOzer M(2024)A Thematic Analysis and Detection of Fraudulent Online Ratings2024 2nd International Conference on Artificial Intelligence, Blockchain, and Internet of Things (AIBThings)10.1109/AIBThings63359.2024.10863078(1-6)Online publication date: 7-Sep-2024
https://doi.org/10.1109/AIBThings63359.2024.10863078

Index Terms

Study on the Impact of Experiential Products' Online Reviews on College Students' Purchasing Intention a Case Study of Taobao.com
1. Applied computing
  1. Electronic commerce
    1. Online shopping

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ICEBT '18: Proceedings of the 2018 2nd International Conference on E-Education, E-Business and E-Technology

July 2018

202 pages

ISBN:9781450364812

DOI:10.1145/3241748

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Beijing University of Technology

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Association for Computing Machinery

New York, NY, United States

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Published: 05 July 2018

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ICEBT 2018: 2018 The 2nd International Conference on E-Education, E-Business and E-Technology

July 5 - 7, 2018

Beijing, China

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Chava SNti IOzer M(2024)A Thematic Analysis and Detection of Fraudulent Online Ratings2024 2nd International Conference on Artificial Intelligence, Blockchain, and Internet of Things (AIBThings)10.1109/AIBThings63359.2024.10863078(1-6)Online publication date: 7-Sep-2024
https://doi.org/10.1109/AIBThings63359.2024.10863078

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Recommendations

Online reviews and high-involvement product sales: Evidence from offline sales in the Chinese automobile industry

Study of Online Stickiness: Its Antecedents and Effect on Repurchase Intention

Factors Influencing Intention to Use Online Consumer Reviews: The Case of Vietnam

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