Adasa Nkrumah
Li Ping
Md Altab Hossin
ABSTRACT
Mobile Money Transfer (MMT) started in Kenya as MPESA. It has been so successful and widely cited as a highly innovative service with important effects. The service has received significant attention from academic circles including its acceptance, extent of access, awareness, adoption, Infrastructure levels, impact, politics and regulations, Comparing the service. However, scholars have failed to notice the process model perspective: the exact details of the service are missing. In this paper, based on a proposed MMT Customer Journey, we define MMT processes: the tasks that altogether create the MMT customer gains. We focus on the functional communication model and provide a graphical notation for specifying the processes as used in MMT. Again, we show Mobile Money Transfer Research hitherto.
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Index Terms
- Mobile Money Transfer: The Process Model Perspective
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