Gaoyi Wu
ABSTRACT
Given current e-business models, information asymmetry constantly appear in which sellers know more about the products than buyers, such as in terms of product quality, information and after-sales service, thus the market for lemons occurs. This paper analyses the games among participants on the O2O platform, constructs gaming model on O2O platform which the paper believes can take the risks of information asymmetry. Pareto Optimality would be achieved with the calculating model. The study concludes that O2O model can efficiently resolve information asymmetry. The model has been successfully applied to two traditional industries, a further proof of the possibility and feasibility of O2O model's application in transforming and upgrading traditional industries as well as integrating with industrial, agricultural and tertiary industry.
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Index Terms
- On Theory and Application Studies of Online to Offline Platform Business Model in Upgrading and Transforming Traditional Industries
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