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Adoption of mobile enterprise applications in the insurance industry

Published: 26 September 2018 Publication History

Abstract

The factors impacting the adoption of mobile enterprise applications (MEAs) are important to understand if the value of using these applications is to materialize as improved business performance. By means of a review of the literature and a survey, this study examined the factors which influence the adoption of three MEAs in the insurance industry. Experience with MEAs was found to have a moderating effect on the relationship between symbolic adoption and subjective norm. For symbolic adoption the independent variables perceived usefulness, perceived ease of use and willingness to fund, accounted for 67% of the variation while for perceived usefulness the independent variables perceived ease of use, job relevance and location dependence accounted for 65% of the variation. These findings are of relevance to researchers and organizations intending on deploying MEAs. Practitioners should pay attention to the factors which can influence user acceptance of MEAs.

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    SAICSIT '18: Proceedings of the Annual Conference of the South African Institute of Computer Scientists and Information Technologists
    September 2018
    362 pages
    ISBN:9781450366472
    DOI:10.1145/3278681
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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    Published: 26 September 2018

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    1. MEA adoption
    2. mobile apps
    3. mobile enterprise applications
    4. technology adoption

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