research-article

User Time Spent Between Persuasiveness and Usability of Social Networking Mobile Applications: A Case Study of Facebook and YouTube

Authors:

Mohammed Bedjaoui,

Sidi Mohamed BenslimaneAuthors Info & Claims

MoMM2018: Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia

Pages 15 - 24

https://doi.org/10.1145/3282353.3282362

Published: 19 November 2018 Publication History

MoMM2018: Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia

User Time Spent Between Persuasiveness and Usability of Social Networking Mobile Applications: A Case Study of Facebook and YouTube

Pages 15 - 24

Abstract
References

Abstract

Using social media is one of the most common activities for mobile users. However, the over-use of these time-consuming activity can lead to addiction. In this paper, we bring out the gaps in HCI ergonomics theory that gave rise to addictive interfaces. We evaluate the usability and persuasion of the social networking mobile applications, Facebook and YouTube, according to the Users' Time Spent (UTS). We found that ergonomic theory is not properly used in social networking mobile applications design. In usability, some criteria are over-exploited to offer an environment that attracts and keeps the user. While other criteria are partially under-exploited to make the UTS reduction setup difficult. In persuasion, even if the goal is to attract the user, an over-exploitation of some criteria is clear, to involve the user gradually and build a strong engaging relationship, which can significantly exceeds the will and desire of the user.

References

[1]

A. Némery and E. Brangier, (2014). Set of guidelines for persuasive interfaces: organization and validation of the criteria. Journal of Usability Studies, 9(3), 105--128.

Digital Library

[2]

J. Barcenilla and J. M. C. Bastien (2009). L'acceptabilité des nouvelles technologies: quelles relations avec l'ergonomie, l'utilisabilité et l'expérience utilisateur?. Le travail humain, 72(4), 311--331.

[3]

N. Eyal and R. Hoover (2013). Hooked: A Guide to Building Habit-Forming Products.

[4]

É. Brangier, M. Desmarais, N. Alexandra and S. P. Tep (2015). Évolution de l'inspection heuristique: vers une intégration des critères d'accessibilité, de praticité, d'émotion et de persuasion dans l'évaluation ergonomique. Journal d'Interaction Personne-Système (JIPS), 4(1), 69--84.

[5]

Bastien, J. C., & Scapin, D. L. (1993). Ergonomic criteria for the evaluation of human-computer interfaces. Doctoral dissertation. Inria. France.

[6]

Bastien, J. M. C., & Scapin, D. L. (2001). Évaluation des systèmes d'information et Critères Ergonomiques. Environnements évolués et évaluation de l'IHM, Interaction homme-machine pour les SI, 2, 53--80.

[7]

B. Shackel (1991). USabity-Context, Framework, Design, and Evaluation. Human FUancitvoerrssiftoyrpInrefossr, m (a1t9k9s1) U. sability, Cambridge: Carnbddgc.

[8]

B. Shneiderman (2010). Designing the user interface: strategies for effective human-computer interaction. Pearson Education India

Digital Library

[9]

A. Seffah, M. Donyaee, R. B. Kline, and H. K. Padda (2006). Usability measurement and metrics: A consolidated model. Software Quality Journal, 14(2), 159--178.

Digital Library

[10]

J. Rubin and D. Chisnell (2008). Handbook of usability testing: how to plan, design and conduct effective tests. John Wiley & Sons.

Digital Library

[11]

J. R. Lewis (2014). Usability: lessons learned ... and yet to be learned. International Journal of Human-Computer Interaction, 30(9), 663--684

[12]

J. Nielsen and R. Molich (1990, March). Heuristic evaluation of user interfaces. In Proceedings of the SIGCHI conference on Human factors in computing systems (pp. 249--256). ACM.

Digital Library

[13]

J. Nielsen (1994). Usability engineering. Elsevier.

[14]

J. Nielsen (1994, April). Usability inspection methods. In Conference companion on Human factors in computing systems (pp. 413--414). ACM.

Digital Library

[15]

J. Nielsen (1994). Heuristic Evaluation. J. Nielsen, & RL Mack (1st ed), Usability Inspection Methods (pp. 25--61), New York

Digital Library

[16]

D. Gorgan, C. Rusu, D. Mihon, V. Colceriu, S. Roncagliolo and V. Rusu (2011). Euristici specifice de utilizabilitate pentru aplicatiile paralele si distribuite. Romanian Journal of Human-Computer Interaction, 4(2), 175.

[17]

C. Ling and G. Salvendy (2005). Extension of heuristic evaluation method: a review and reappraisal. Ergonomia IJE & HF, 27(3), 179--197.

[18]

C. Pribeanu (2005). A domain-oriented approach in structuring user interface guidelines. In international cost294 workshop on user interface quality models (p. 90).

[19]

B. J. Fogg (2009, April). A behavior model for persuasive design. In Proceedings of the 4th international Conference on Persuasive Technology (p. 40). ACM.

Digital Library

[20]

B. J. Fogg (2002). Persuasive technology: using computers to change what we think and do. Ubiquity, 2002(December), 5.

Digital Library

[21]

A. Némery, E. Brangier and S. Kopp (2011, July). First validation of persuasive criteria for designing and evaluating the social influence of user interfaces: justification of a guideline. In International Conference of Design, User Experience, and Usability (pp. 616--624). Springer, Berlin, Heidelberg.

[22]

Y. Bart, V. Shankar, F. Sultan and G. L. Urban (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of marketing, 69(4), 133--152.

[23]

J. Bergeron and L. Rajaobelina (2009). L'impact de l'empathie sur la confiance, la satisfaction et les intentions d'achat des clients dans le secteur financier. 77ème Congrès de l'ACFAS, Ottawa.

[24]

C. Liu, J. T. Marchewka, J. Lu and C. S. Yu (2005). Beyond concern---a privacy-trust-behavioral intention model of electronic commerce. Information & Management, 42(2), 289--304.

Digital Library

[25]

D. Berdichevsky and E. Neuenschwander (1999). Toward an ethics of persuasive technology. Communications of the ACM, 42(5), 51--58.

Digital Library

[26]

J. Smids (2012, June). The voluntariness of persuasive technology. In International Conference on Persuasive Technology (pp. 123--132). Springer, Berlin, Heidelberg.

Digital Library

[27]

A. H. Al-Badi, O. O. Michelle, R. Al Roobaea and P. Mayhew (2013). Improving usability of social networking systems: a case study of LinkedIn. Journal of Internet Social Networking & Virtual Communities, 2013, 1.

[28]

H. R. Lipford, A. Besmer and J. Watson (2008). Understanding Privacy Settings in Facebook with an Audience View. UPSEC, 8, 1--8.

Digital Library

[29]

B. J. Fogg and D. Iizawa (2008, June). Online persuasion in Facebook and Mixi: A cross-cultural comparison. In International Conference on Persuasive Technology (pp. 35--46). Springer, Berlin, Heidelberg.

Digital Library

[30]

P. H. B. R. da Silveira, C. N. Nobre and A. M. P. Cardoso (2014, October). A influência das estratégias persuasivas no comportamento dos usuários no Facebook. In Proceedings of the 13th Brazilian Symposium on Human Factors in Computing Systems (pp. 255--264). Sociedade Brasileira de Computação.

Digital Library

[31]

E. Brangier, N. Alexandra, and S. Séverine(2015). Experimental validation of persuasive criteria for CHI: analysis of their effectiveness to inspect persuasion in interfaces. Journal d'Interaction Personne-Système (JIPS), 4(1), 85--103.

[32]

P. D. Adamczyk and B. P. Bailey (2004, April). If not now, when?: the effects of interruption at different moments within task execution. In Proceedings of the SIGCHI conference on Human factors in computing systems (pp. 271--278). ACM.

Digital Library

[33]

B. P. Bailey and J. A. Konstan (2006). On the need for attention-aware systems: Measuring effects of interruption on task performance, error rate, and affective state. Computers in human behavior, 22(4), 685--708.

[34]

G. Mark, S. T. Iqbal, M. Czerwinski, P. Johns, A. Sano and Y. Lutchyn (2016, May). Email duration, batching and self-interruption: Patterns of email use on productivity and stress. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (pp. 1717--1728). ACM.

Digital Library

[35]

L. Dabbish, G. Mark and V. M. González (2011, May). Why do i keep interrupting myself?: environment, habit and self-interruption. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 3127--3130). ACM.

Digital Library

[36]

H. Falaki, R. Mahajan, S. Kandula, D. Lymberopoulos, R. Govindan and D. Estrin (2010, June). Diversity in smartphone usage. In Proceedings of the 8th international conference on Mobile systems, applications, and services (pp. 179--194). ACM.

Digital Library

[37]

J. A. Roberts, C. Pullig and C. Manolis (2015). I need my smartphone: A hierarchical model of personality and cell-phone addiction. Personality and Individual Differences, 79, 13--19.

[38]

C. Pribeanu (2017). A Revised Set of Usability Heuristics for the Evaluation of Interactive Systems. Informatica Economica, 21(3), 31.

[39]

ISO 9241-11 (1998) Ergonomic requirements for office work with visual display terminals (VDTs) Part 11: Guidance on Usability. International Organization for Standardization, Geneva, Switzerland.

[40]

ISO/IEC 25010 (2011) Systems and software engineering, Systems and software Quality Requirements and Evaluation (SQuaRE), Systems and software quality models. International Organization for Standardization, Geneva, Switzerland.

[41]

A. P. de Oliveira, P. H. da Silveira, L. E. Zárate and C. N. Nobre (2017). Persuasion strategies in mobile systems: a case study of Facebook application. In Proceedings of the XVI Brazilian Symposium on Human Factors in Computing Systems (p. 42). ACM.

Digital Library

Cited By

Lee HChiang YGao LYang SWinter PDas S(2025)Purpose Mode: Reducing Distraction Through Toggling Attention Capture Damaging Patterns on Social Media WebsitesACM Transactions on Computer-Human Interaction10.1145/3711841Online publication date: 10-Jan-2025
https://doi.org/10.1145/3711841
Elouali MElouali NElouali AElouali F(2025)Persuasive interfaces in higher education: ethical perceptions and influence on student course selectionJournal of Information, Communication and Ethics in Society10.1108/JICES-06-2024-0079Online publication date: 28-Jan-2025
https://doi.org/10.1108/JICES-06-2024-0079
Monge Roffarello ADe Russis L(2023)Nudging Users or Redesigning Interfaces? Evaluating Novel Strategies for Digital Wellbeing Through inControlProceedings of the 2023 ACM Conference on Information Technology for Social Good10.1145/3582515.3609523(100-109)Online publication date: 6-Sep-2023
https://dl.acm.org/doi/10.1145/3582515.3609523
Show More Cited By

Index Terms

User Time Spent Between Persuasiveness and Usability of Social Networking Mobile Applications: A Case Study of Facebook and YouTube
1. Human-centered computing
  1. Interaction design
    1. Interaction design process and methods
      1. User centered design

Recommendations

Uses and gratifications of social networking sites for bridging and bonding social capital

Applying uses and gratifications theory (UGT) and social capital theory, our study examined users of four social networking sites (SNSs) (Facebook, Twitter, Instagram, and Snapchat), and their influence on online bridging and bonding social capital. ...
A usability protocol for evaluating online social networks
ICOST'12: Proceedings of the 10th international smart homes and health telematics conference on Impact Ananlysis of Solutions for Chronic Disease Prevention and Management

Online Social Networking (OSN) has become one of the biggest successes of the Internet. Facebook is the most popular service with over 800 million users. OSN have the potential to combat feelings of social isolation amongst the aging population. This ...
A comparative study of three social networking websites

Recently, the number of social networking sites is rapidly increasing, and the number of users joining these sites is dramatically increasing as well. This paper aims at comprehensively comparing three social networking sites, and provides an in-depth ...

Comments

Information & Contributors

Information

Published In

cover image ACM Other conferences

MoMM2018: Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia

November 2018

157 pages

ISBN:9781450364522

DOI:10.1145/3282353

Copyright © 2018 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

In-Cooperation

Johannes Kepler University, Linz, Austria
@WAS: International Organization of Information Integration and Web-based Applications and Services
Johannes Kepler University

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 19 November 2018

Permissions

Request permissions for this article.

Request Permissions

Check for updates

Author Tags

Qualifiers

Research-article
Research
Refereed limited

Conference

MoMM2018

MoMM2018: 16th International Conference on Advances in Mobile Computing and Multimedia

November 19 - 21, 2018

Yogyakarta, Indonesia

Contributors

Other Metrics

View Article Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

8
Total Citations
View Citations
576
Total Downloads

Downloads (Last 12 months)38
Downloads (Last 6 weeks)5

Reflects downloads up to 03 Mar 2025

Other Metrics

View Author Metrics

Citations

Cited By

Lee HChiang YGao LYang SWinter PDas S(2025)Purpose Mode: Reducing Distraction Through Toggling Attention Capture Damaging Patterns on Social Media WebsitesACM Transactions on Computer-Human Interaction10.1145/3711841Online publication date: 10-Jan-2025
https://doi.org/10.1145/3711841
Elouali MElouali NElouali AElouali F(2025)Persuasive interfaces in higher education: ethical perceptions and influence on student course selectionJournal of Information, Communication and Ethics in Society10.1108/JICES-06-2024-0079Online publication date: 28-Jan-2025
https://doi.org/10.1108/JICES-06-2024-0079
Monge Roffarello ADe Russis L(2023)Nudging Users or Redesigning Interfaces? Evaluating Novel Strategies for Digital Wellbeing Through inControlProceedings of the 2023 ACM Conference on Information Technology for Social Good10.1145/3582515.3609523(100-109)Online publication date: 6-Sep-2023
https://dl.acm.org/doi/10.1145/3582515.3609523
Monge Roffarello ALukoff KDe Russis L(2023)Defining and Identifying Attention Capture Deceptive Designs in Digital InterfacesProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3580729(1-19)Online publication date: 19-Apr-2023
https://dl.acm.org/doi/10.1145/3544548.3580729
Fernández-Vera FUrrutia DRossel PHerskovic VFuentes C(2022)Social+Me: a persuasive application to increase communication between students and their support networks in Southern ChilePeerJ Computer Science10.7717/peerj-cs.8488(e848)Online publication date: 27-Jan-2022
https://doi.org/10.7717/peerj-cs.848
Stoliarova VTulupyev A(2021)Regression Model for the Problem of Parameter Estimation in the Gamma Poisson Model of Behavior: an Application to the Online Social Media Posting Data2021 XXIV International Conference on Soft Computing and Measurements (SCM)10.1109/SCM52931.2021.9507187(24-27)Online publication date: 26-May-2021
https://doi.org/10.1109/SCM52931.2021.9507187
Bedjaoui MElouali NBenslimane SŞengel E(2021)Suggestion pattern on online social networks: between intensity, effectiveness and user’s satisfactionThe Visual Computer10.1007/s00371-021-02084-838:4(1331-1343)Online publication date: 24-Feb-2021
https://doi.org/10.1007/s00371-021-02084-8
Elouali N(2019)Time Well Spent with multimodal mobile interactionsJournal on Multimodal User Interfaces10.1007/s12193-019-00310-1Online publication date: 22-Jul-2019
https://doi.org/10.1007/s12193-019-00310-1

View Options

Login options

Check if you have access through your login credentials or your institution to get full access on this article.

Full Access

Get this Publication

View options

PDF

View or Download as a PDF file.

eReader

View online with eReader.

Figures

Tables

Media

View Table of Conten