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Development of Human-agent Attachment by Form of Address

Published: 04 December 2018 Publication History

Abstract

Having an attachment is important to promote the utilization of electronic devices. To induce an emotional bond between people and voice interface, several companies have often named the voice interface. The present study examined whether a form of address (i.e., a way of calling a name of a voice agent or consumer) would modulate creating an attachment. Results showed that consumers reported a stronger attachment with voice agents that fit with the master-servant relationship based on the way of calling the name. Interestingly, this tendency was confirmed only for the behavioral index, but not for the subjective reports, suggesting that the form of address would implicitly affect the selection of behavior. Also, our findings indicate that increasing the emotional bond between consumers and voice agents could be modulated by the perception of the power balance during a human-agent interaction.

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  1. Development of Human-agent Attachment by Form of Address

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    cover image ACM Conferences
    HAI '18: Proceedings of the 6th International Conference on Human-Agent Interaction
    December 2018
    402 pages
    ISBN:9781450359535
    DOI:10.1145/3284432
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 04 December 2018

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    Author Tags

    1. address form
    2. attachment
    3. human agent interaction

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    HAI '18
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    HAI '18: 6th International Conference on Human-Agent Interaction
    December 15 - 18, 2018
    Southampton, United Kingdom

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    HAI '18 Paper Acceptance Rate 40 of 92 submissions, 43%;
    Overall Acceptance Rate 121 of 404 submissions, 30%

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