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Social Technologies for the Workplace: Metrics Proposal for Adoption Assessment

Published: 28 November 2018 Publication History

Abstract

As Web 2.0 technologies are increasingly being implemented for business purpose, they offer a wide range of opportunities and potential benefits for the enterprises that internally adopt digital social platforms. However, enterprises usually are not able to correctly and effectively evaluate their investments along this direction. To fill this gap, in this paper we propose two metrics to assess adoption and performance of enterprise social platforms, namely users (Total and Active) Participation Rate and Return on Effort and apply them on data gathered from two companies that recently adopted digital platforms including social tools for collaboration and communication among employees.

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Goodtechs '18: Proceedings of the 4th EAI International Conference on Smart Objects and Technologies for Social Good
November 2018
316 pages
ISBN:9781450365819
DOI:10.1145/3284869
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 28 November 2018

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Author Tags

  1. Adoption
  2. Analysis
  3. Enterprise Social Software
  4. Social Media
  5. Workplace

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