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Walk Rally Application for Revitalizing Shopping Areas

Published: 06 December 2018 Publication History

Abstract

We investigated whether shoutengai, old shopping districts in Japan, can be revitalized by solving the disparity problem in the number of customers among shoutengai according to their location and by solving the problem of inequality in popularity among the stores in a shoutengai. We developed the "store appeal value", which is unique index of showing the attractiveness of a store and developed a walk rally application based on incentives based on the store appeal value. We investigated whether shoutengai can be revitalized by using our walk rally application. To verify the effectiveness of the proposed application, we conducted a demonstration experiment involving three shoutengai in Shinjuku Ward, Tokyo. By analyzing the behavior logs obtained from the experiment, we clarified that our store appeal value is appropriate. We were also able to show that it is possible to revitalize shoutengai by using our walk rally application, that is, to distribute customers among shoutengai and among stores in a shoutengai.

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cover image ACM Other conferences
SoICT '18: Proceedings of the 9th International Symposium on Information and Communication Technology
December 2018
496 pages
ISBN:9781450365390
DOI:10.1145/3287921
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

In-Cooperation

  • SOICT: School of Information and Communication Technology - HUST
  • NAFOSTED: The National Foundation for Science and Technology Development

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 06 December 2018

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Author Tags

  1. activating shopping areas
  2. customer behavior
  3. incentive design
  4. smartphone
  5. walk rally application

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SoICT 2018

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Overall Acceptance Rate 147 of 318 submissions, 46%

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