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Spatial Decision Tree Analysis to Identify Location Pattern

Published: 06 December 2018 Publication History

Abstract

Jakarta has become a megacity with elaborate service network activities. Fast food restaurants as a type of food service provider have a role in supporting urban lifestyles. Despite the growth of value and transaction volume, there are some fast food categories in Indonesia which have a negative percentage of outlets growth. In general, the location of fast food restaurants divides into two categories. The first one is stand-alone restaurants, and the second is restaurants which located in other public facilities, such as malls, supermarket, and market area. According to the first law of Tobler, closer public facilities will have activity relatedness. This study aims to examine whether proximity between fast food restaurant locations and other public facilities affect categories of fast food restaurants, using spatial decision tree analysis approach. The public facilities examined for proximity to fast food restaurants consist of 11 criteria, which are considered to have a co-location pattern from previous research results. The results will be spatial characteristics of public facilities which expected to be indicators of consumer movement behavior, especially from and to fast food restaurant.

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cover image ACM Other conferences
SoICT '18: Proceedings of the 9th International Symposium on Information and Communication Technology
December 2018
496 pages
ISBN:9781450365390
DOI:10.1145/3287921
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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  • SOICT: School of Information and Communication Technology - HUST
  • NAFOSTED: The National Foundation for Science and Technology Development

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Association for Computing Machinery

New York, NY, United States

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Published: 06 December 2018

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Author Tags

  1. Decision Tree
  2. Fast Food Restaurant
  3. Location Pattern
  4. Spatial

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SoICT 2018

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Overall Acceptance Rate 147 of 318 submissions, 46%

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