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Data is Personal: Attitudes and Perceptions of Data Visualization in Rural Pennsylvania

Published: 02 May 2019 Publication History

Abstract

Many of the guidelines that inform how designers create data visualizations originate in studies that unintentionally exclude populations that are most likely to be among the 'data poor'. In this paper, we explore which factors may drive attention and trust in rural populations with diverse economic and educational backgrounds - a segment that is largely underrepresented in the data visualization literature. In 42 semi-structured interviews in rural Pennsylvania (USA), we find that a complex set of factors intermix to inform attitudes and perceptions about data visualization - including educational background, political affiliation, and personal experience. The data and materials for this research can be found at https://osf.io/uxwts/

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    cover image ACM Conferences
    CHI '19: Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems
    May 2019
    9077 pages
    ISBN:9781450359702
    DOI:10.1145/3290605
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    Published: 02 May 2019

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    2. information literacy
    3. information visualization
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