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Discovering Users for Technical Innovations through Systematic Matchmaking

Published:02 May 2019Publication History

ABSTRACT

Every year Human-Computer Interaction (HCI) researchers create new technical innovations. Unfortunately, the User-Centered Design (UCD) processes used by most designers in HCI does not help much when the challenge is to find the best users for these innovations. We augmented the matchmaking design method, making it more systematic in considering potential users by using a list of 399 occupation groups and by incorporating the customer discovery interviews from the Lean Startup. We then assessed our new design method by searching for users who might benefit from two different technical innovations: ViBand and PaperID. We found that matchmaking with the list of occupation groups helped surface users we would likely have not considered. In addition, the customer discovery interviews helped to generate better applications and additional target users for the innovations. This paper documents our process, the design method, and insights we gained from using it.

References

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    • Published in

      cover image ACM Conferences
      CHI EA '19: Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems
      May 2019
      3673 pages
      ISBN:9781450359719
      DOI:10.1145/3290607

      Copyright © 2019 Owner/Author

      Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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      Association for Computing Machinery

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      Publication History

      • Published: 2 May 2019

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